The event took place at Elite Capitale building (Pham Hung, Ha Noi), gathering entrepreneurs, content creators, and influential digital personalities. According to the organizing committee, the "Softness" workshop served as an emotional connection space, not just a beauty event. Guests shared their stories, challenges, and efforts, promoting the message that softness does not equate to weakness but is a unique strength of women.

"We want to create a space for women to slow down, recognize the value of softness, and from there, love, heal, and be more resilient on their journey ahead," added Than Da Cam Ly, founder and CEO of the Anta Aura brand.

Than Da Cam Ly, founder and CEO of Anta Aura, speaking at the event. *Photo: NVCC*

Each guest shared a different story, but all had one common thread: daring to live authentically with their choices. The event began with a discussion featuring TikToker Nguyen Thu Thuy (nicknamed "Mother Thuy with 7 children") and entrepreneur Nguyen Thi Nu, a mother of 5 children. Both married early and chose to have many children, and the two speakers discussed balancing motherhood, work, and personal life.

Instead of viewing sacrifice as a given, TikToker Nguyen Thu Thuy chooses to maintain positive energy, dedicate time to self-care, and do things she enjoys. Entrepreneur Nguyen Thi Nu believes that only when mothers receive physical and mental care can they fully spread love to their family members.

In the second part, TikToker Pham Hai Anh (Mother Bun Ca) discussed postpartum body changes and learning to love oneself. She shared that she once felt insecure about stretch marks and pressure from beauty standards. However, she later realized that women do not need to be perfect to deserve love. "The important thing is to be gentle with yourself, accepting body changes as a natural part of life," Hai Anh stated.

Entrepreneur Huyen Bui speaking at the event. *Photo: Anta Aura*

Next, entrepreneur Huyen Bui presented her perspective on the independence of modern women. She believes that self-love is not a result of wealth or success, but rather a foundation for building a desired life.

"I loved myself before I became wealthy. I think women shouldn't wait until they have enough money, status, or a perfect life to allow themselves to be happy," entrepreneur Huyen Bui said. She explained that freedom comes when women understand their self-worth, dare to make decisions, and do not let societal expectations measure their lives.

The workshop also connected the message of "self-love" with Anta Aura's product development philosophy. Towards the end of the event, CEO Than Da Cam Ly explained that women spend most of their time caring for loved ones but unintentionally neglect themselves. "There are forgotten skin areas, such as the neck – which easily shows signs of time but receives little attention despite its important role in overall beauty," the CEO noted.

Therefore, the brand develops specialized care products, hoping that beauty care is not just about improving appearance but becomes a "daily ritual of self-love".

Specialized skincare products. *Photo: Anta Aura*

After more than two hours, the "Softness" workshop not only delivered inspiring stories but also offered new perspectives on the value of women in modern society. Through art, dialogue, and experiential activities, the organizers hope that women will internalize the message: "Softness is not opposed to resilience but is the ability to love, empathize, heal, and be gentle with oneself."

"This is also the brand's strategic direction: providing beauty care solutions while empowering women to build self-confidence, practice self-love, and live happily in their own way," CEO Than Da Cam Ly added.

(Source: Anta Aura)