Vietnam Electric Cable Joint Stock Company (Cadivi) unveiled its strategic roadmap for 2026-2030, emphasizing green development, digital transformation, ESG (environmental, social, and governance) implementation, and global competitiveness. The announcement came at its National Customer Conference 2026, themed "Leading Together", held in Hoa Lu, Ninh Binh on 15/5. The event drew over 500 distributors and partners from across the country.

A core component of this strategy is the digitization of the supply chain, aimed at improving coordination between Cadivi, its distribution network, and partners.

The company introduced its smart transport management system (TMS), enabling agents and stores to track order status in real time. According to a leadership representative, this system is projected to reduce vehicle waiting times at warehouses by 70% and boost transport efficiency by 50%, thereby contributing to carbon emission reduction. The TMS marks a further step in Cadivi's digitalization journey, building on its existing customer relationship management (CRM) system and the "Cadivi Connect" app, a contractor community platform with over 15.000 members.

Senior leaders press the button for the "Leading Together" theme. Photo: Cadivi

In its commitment to green development, Cadivi is expanding its range of environmentally friendly products. This includes lead-free (LF) electrical wires and low smoke, halogen-free (LSHF) fire-retardant electrical cables. These products meet international standards such as the SGBP Green Label from Singapore and TÜV Rheinland from Europe. As an initial step in ESG practices, the unit received Synesgy certification.

Cadivi products are currently available in 14 countries and are featured in over 400 stores within the Mmem system, a major electronics distributor in Australia. This presence provides a strong foundation for the company's continued international market expansion.

Speaking at the conference, Mr. Le Ba Tho, Chairman of Cadivi's Board of Directors, affirmed the company's strategic approach: "Every technology investment decision is not about following trends but aims for specific goals: optimizing processes; providing genuine competitive advantages for agents and distribution systems; delivering the best products directly to consumers; serving the nation; and extending the Vietnamese brand's footprint globally."

Mr. Le Ba Tho - Chairman of the Board of Directors of Vietnam Electric Cable Joint Stock Company. Photo: Cadivi

During the event, the leadership and guests reflected on the past year. The company recorded positive growth, positioning itself as a top player in Vietnam's wire and cable market. Its national distribution network has been instrumental in connecting markets, delivering Cadivi products to hundreds of constructions and projects nationwide.

In a subsequent address, Mr. Le Tran Vinh, General Director of Cadivi, emphasized the intrinsic link between the company's growth and the strength of its distribution system. He stated that Cadivi will maintain transparent and flexible cooperation policies to enhance competitive advantages for its partners.

"We will continue to accompany our distribution system and partners on the 2026-2030 journey, aiming for comprehensive double transformation, sustainable development, and elevating the Vietnamese brand in the international market", Mr. Vinh added.

Mr. Le Tran Vinh - General Director of Cadivi (left) and Mr. Le Ba Tho - Chairman of the Board of Directors of Cadivi (right) present the honor cup to a representative of the "National Outstanding Distributor 2025". Photo: Organizer provided

The conference also served as a platform to honor outstanding distributors from each region – North, Central, and South – and across the entire system. Mai Tien Phat Investment Joint Stock Company was awarded the prestigious "National Outstanding Distributor 2025" title.

Phu Cat