According to CJ CGV's (South Korea) Q4/2025 business report, revenue from the Vietnamese market reached approximately 253.6 billion South Korean won in 2025, equivalent to 4.689 billion Vietnamese dong. This figure represents an increase of over 22% compared to the previous year and surpasses pre-pandemic levels (2019) by 36%.

Operating profit also hit a record high, reaching about 37.4 billion South Korean won, or 691.5 billion Vietnamese dong. This marks a 42% increase compared to 2024.

These positive results stem from robust growth across the cinema market, particularly in domestic films, over the past year. Overall cinema market revenue increased by 29%. Notably, the domestic film market saw an impressive 88% surge compared to the previous year, acting as a key driver for CGV's revenue and profit.

The average ticket price (ATP) across the entire system was 98,000 Vietnamese dong, a 4% increase from 2024. Average customer spending on food and beverage (F&B) and other services (SPP) stood at 39,000 Vietnamese dong, a slight decrease of 3.8%.

Vietnam is CGV's third-highest revenue market globally, following South Korea and China. However, Vietnam stands out as the most efficient market. Operating profit in Vietnam is 2.35 times higher than in Indonesia (ranked second) and 3.2 times higher than in China (ranked third).

Audiences at a film crew meeting at a cinema in Ho Chi Minh City, 9/2025. Photo: CGV

CJ CGV South Korea entered the Vietnamese market in 2011 after acquiring an 80% stake in Megastar, then the largest cinema chain in Vietnam, for 73.6 million USD. Two years later, CJ CGV rebranded Megastar to CGV. The company also became a distribution agent for major American studios such as UIP and Warner Bros.

By the end of 2025, CGV maintained its top position nationwide with a 44% box office market share, based on data from the independent observation platform Box Office. CGV currently operates 84 cinema complexes with 482 screens.

For the current year, CGV aims to continue leading the market and maximize profit by enhancing value from its F&B and advertising segments. The company also plans to strengthen its entire content value chain, encompassing investment, production, and distribution, through the expansion of its subsidiary V-Pictures. Concurrently, the cinema chain will further promote its special screening rooms and refine its pricing strategy to boost competitiveness.

Tat Dat