The promotion, titled "Choose Sony: Watch top football, win a worthy car", celebrates the world's biggest football festival. From now until 31/7, customers purchasing a Bravia TV and Bravia Theatre soundbar will receive a lucky code. This code grants entry into three prize draws, scheduled for 14/6, 12/7, and 9/8. These draws will be livestreamed publicly on the Sony Vietnam fanpage.

The special prize is a Toyota Camry 2.0Q car valued at 1.22 billion VND. Lucky participants also have the chance to win technology gifts throughout the 2026 World Cup season, including: 20 first prizes (Sony ZV-1 II camera, approximately 20.6 million VND); 50 second prizes (Sony WH-1000XM6 noise-canceling headphones, 10.39 million VND); 100 third prizes (Sony ULT FIELD 3 portable speaker, 4.39 million VND); and 250 fourth prizes (Sony WH-CH520 headphones, 1.25 million VND). In total, 421 prizes are offered, reaching a value of three billion VND.

"Choose Sony: Watch top football, win a worthy car" is the company's largest promotion of the year. *Photo: Sony*

Even winners from previous draws remain eligible to participate in the final draw for the special prize: a Toyota Camry 2.0Q car, valued at 1.22 billion VND.

In addition to the prize draws, Sony will award three special gifts to the customer with the highest invoice value each month. The top spender in June, July, and August will receive a pair of round-trip flight tickets to Japan (via Japan Airlines).

According to a Sony representative, Bravia TV series utilize the XR Processor with integrated AI, delivering realistic, deep images. Meanwhile, XR Clear Image technology enhances images to near 4K quality, sharply reproducing on-field moments.

For high-speed sports like football, XR Motion Clarity technology analyzes and optimizes motion to reduce blur and maintain clarity during fast-paced plays. Additionally, Voice Zoom 3, which uses AI, identifies and enhances commentary while preserving the vibrant atmosphere of crowd cheering.

A company representative suggests transforming living rooms into home theaters by combining Bravia Theatre soundbars with Bravia TVs. The acoustic center sync feature allows the TV to act as a center speaker, synchronizing audio across the system, enabling viewers to fully experience the match atmosphere at home.

Football fans can watch exciting World Cup matches right at home. *Photo: Sony*

Sony was founded in Japan in 1946 and operates across various fields, including: Sony Pictures Entertainment (cinema), Sony Music Entertainment (music), and the PlayStation platform (video games).

The company partners with many major global sports events. Its camera systems can record high-speed moments with precision and detail. Hawk-Eye, a motion tracking and digital image analysis technology, is widely used in numerous professional tournaments.

Dong Ve

View full details of the "Choose Sony: Watch top football, win a worthy car" program here.