After an 8-year hiatus, the reality TV show Vietnam's Next Top Model (VNTM) returns in 2025 with a fresh look and grand scale. Partnering with this season is Chante's "8-in-1 laundry detergent" with the fragrance of French roses, carrying the message "Stride with elegance".
Sharing the reason for partnering with the show, a Chante representative said both share the same goal of pursuing beauty, from appearance to lifestyle, with sophistication in every detail. Therefore, Chante chose to become a strategic partner, jointly spreading this message with the program.
"We believe that true beauty comes not only from outward appearance but also through a positive lifestyle, refined aesthetic taste, and inner confidence. Partnering with the show is an opportunity for Chante to get closer to modern women who strive to improve themselves every day, both physically and mentally," the representative said.
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Trang Le (long dress) - CEO of MultiMedia JSC - General Director and Producer of Vietnam’s Next Top Model with the Top 15 of Vietnam’s Next Top Model 2025. *Photo: MultiMedia JSC* |
Besides its role as a financial sponsor, working with the organizers to create a professional and high-class season, Chante also provides a special feature at the Common House: a luxurious and convenient laundry space for the contestants. This space is fully equipped with premium laundry products, catering to daily needs and creating a relaxing and comfortable garment care experience - true to the sophisticated French lifestyle the brand pursues.
"Chante is not merely a laundry product but also a way for the brand to convey an elegant lifestyle, where the fragrance lingers not only on every fiber but also in the emotions, helping women exude charisma through each fragrant, soft, and clean outfit," the brand representative said.
Chante commits not only to contributing to enhancing the program's quality through its collaborative activities but also to inspiring the journey of preserving and honoring sustainable beauty.
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The separate laundry space at the Common House is provided by Chante for the contestants. *Photo: Chante* |
Vietnam's Next Top Model is a highly popular reality TV show about modeling, which has been owned and produced by MultiMedia JSC for over a decade. Returning after 8 years, this year's show has been comprehensively upgraded in all aspects: from modern visuals and creative challenges to expertise and fashion elements refined to a high level. This is where contestants not only compete but also showcase their personality, bravery, and potential on their journey to conquer the "top model" position.
The return of the veteran judging panel is another highlight of the show. Supermodel Thanh Hang as the host, designer Do Manh Cuong as the fashion advisor, along with the creative director duo Nam Trung and Ha Do - who have contributed to discovering, training, and inspiring many generations of models currently active.
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5 of the Top 15 contestants entering the Common House of Vietnam’s Next Top Model 2025 were introduced to the audience at the recent press conference. *Photo: MultiMedia JSC* |
Before the broadcast, the top 15 contestants were revealed and quickly made a buzz in the fashion community. Notable are Tuyet Mai, a Taekwondo athlete with a beautiful physique and strong demeanor; Uyen Do stands out with her unique curly hair and fashion sense; Lai Mai Hoa impresses with her advantageous height of 1m84 on the runway. In addition, the program also features familiar faces such as: Vu My Ngan - Top 15 Miss National Vietnam 2024; Tam Thanh (Zicky Lee) - a hot content creator with a transformative style; and Tra My (Nang Mo) - a gentle muse with inner strength.
Vietnam's Next Top Model 2025 will air at 8 pm on Sundays, starting 3/8 on VTV9 and at 9 pm the same day on MultiTV Official's YouTube channel. With meticulous investment, talented contestants, and the partnership with Chante, the program promises to be a significant boost for Vietnamese fashion, while strongly promoting the image of a new generation of top models - talented, elegant, and brave.
Hai My
