The CoolSilk Comfort collection launched in Vietnam on 14/5, marking a significant innovation for the brand in the premium sleep care segment, particularly as consumers increasingly prioritize quality rest and physical recuperation.
During the new product launch event, a company representative highlighted evolving consumer preferences, noting that individuals now seek a comprehensive sleep ecosystem that balances support, comfort, and physical recovery, rather than just a basic mattress.
"This trend also encourages brands to invest more in materials, support structures, and sleep-related solutions", the representative stated.
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Dunlopillo Vietnam introduces the CoolSilk Comfort collection featuring latex technology for sleep support. Photo: Dunlopillo |
Dunlopillo Vietnam introduces the CoolSilk Comfort collection featuring latex technology for sleep support. Photo: Dunlopillo
The CoolSilk Comfort collection, developed under the "Luxury Performance Sleep" concept, includes three distinct lines: Zen, Royale, and Black, each designed to meet specific consumer needs.
CoolSilk Black, the collection's most premium line, features Premium Ultra Cooling Fabric combined with Stress-Free Relaxation Technology. This combination ensures a cool sensation and promotes a more relaxing rest. Beneath this, a TalasilverWave Copper-Flex Latex layer offers breathability, reduces body pressure, and enhances support. Internally, the Dura Aire Plush Latex Core and Multi-Zone Progressa Dual Pocketed Spring System provide zoned body support, even force distribution, and minimize motion transfer during sleep.
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Mr. Kumaresan speaks about Dunlopillo Vietnam's growth strategy and innovation vision with retail partners at the event on 14/5. Photo: Dunlopillo |
Mr. Kumaresan speaks about Dunlopillo Vietnam's growth strategy and innovation vision with retail partners at the event on 14/5. Photo: Dunlopillo
The CoolSilk Royale line, according to a brand representative, achieves a balance between softness and body recovery. Its cooling fabric and Graphene material enhance comfort during use. A Talasilver Wave Copper Flex layer boosts elasticity and reduces pressure on contact areas like shoulders and hips. Additionally, the manufacturer incorporated an antibacterial layer to ensure hygiene in the sleep environment.
The CoolSilk Zen line, conversely, caters to users desiring a premium rest experience. It incorporates cool fabric and dual-action cooling technology to optimize air circulation. An imported Talasilver latex layer provides elasticity, breathability, and natural antibacterial properties. Furthermore, a 360-degree support system is engineered to enhance firmness at the mattress edges, effectively expanding the usable sleeping surface.
To mark the launch of the CoolSilk Comfort collection in Vietnam, the company is offering special promotions for early buyers across its nationwide distribution network.
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Leaders from Dunlopillo and Pikolin jointly commit to mattress quality, innovation, and sustainable growth in Vietnam, during the event on 14/5. Photo: Dunlopillo |
Leaders from Dunlopillo and Pikolin jointly commit to mattress quality, innovation, and sustainable growth in Vietnam, during the event on 14/5. Photo: Dunlopillo
Established in the UK in 1929, Dunlopillo operates under Dunlopillo Holdings, a subsidiary of Spain's Pikolin Group, a prominent European leader in bedding and premium rest solutions. In Vietnam, the brand prioritizes developing premium mattress lines that integrate smart support springs, advanced latex technology, and practical user experience designed for tropical climate conditions.
Hieu Chau
