In 2024, 27-year-old Cong Minh opened the thucung212 store on Lazada, specializing in pet care products like shampoo, toys, and accessories. Driven by his love for animals, he aimed to provide quality products at reasonable prices to pet owners in Ho Chi Minh City.

After registering, Cong Minh received guidance from Lazada's support team, covering everything from setting up the online store and registration paperwork to new seller support packages. He also enrolled in free courses on Lazada University (Lazada's online training platform) to learn about competitive pricing, attractive product images and titles, and store management tools.

These courses taught Minh about product launch timing, customer service, and effective store operations from the outset. He found the livestream sessions by LazTrainer (a community of experienced sellers sharing practical strategies) particularly beneficial. "One session on product optimization increased my store traffic by 30% in just a week," he said.

Lazada's seller events attract many participants. Photo: Lazada

Lazada's seller events attract many participants. Photo: Lazada

His store's first month revenue reached about 20 million VND. Lazada's Key Account Management (KAM) team provided ongoing support and strategic advice.

Minh consistently listed over 20 new products weekly, provided late-night customer service, participated in review and coin programs, major campaigns, and livestreamed on the platform to expand his customer base. After three months, thucung212's revenue surpassed 100 million VND. "The support team prevented me from feeling lost and overwhelmed while starting my e-commerce journey," he shared.

Ngoc Lan, 35, owner of a natural cosmetics store, is another success story. Joining the platform in early 2025, she initially struggled with product selection for her first campaign. With KAM's guidance on "floor price" categories and combo creation, her sales increased by 15 million VND.

She then joined the LazTrainer community to learn how to increase 5-star ratings and utilized the first three months' support package, including free fixed fees, free shipping, on-platform advertising, and bonus coins. "These policies help new stores attract customers and quickly gain reviews to build credibility," she explained. After six months, her average revenue exceeded 80 million VND, reaching nearly 120 million VND during peak months.

Sellers learn about conversion rates, revenue, and business strategies on Lazada. Photo: Lazada

Sellers learn about conversion rates, revenue, and business strategies on Lazada. Photo: Lazada

The success of Cong Minh and Ngoc Lan is not unique. According to Lazada, the number of new strategic sellers on the platform increased by 62% in the first six months of this year compared to the same period in 2024. 94% of them received orders in their first month, and 10% achieved over 1,000 USD in monthly revenue within 30 days.

A Lazada representative stated that these results reflect the effectiveness of their comprehensive support ecosystem: KAM provides close support throughout each development stage, LazTrainer shares practical experience, LazUni offers standardized knowledge, and the seller community fosters collaboration.

Additionally, the platform offers a special support package for new sellers during their first three months, including free fixed fees, free shipping, on-platform advertising, and bonus coins to encourage customer engagement. This helps new stores quickly attract orders and build credibility through positive reviews.

"These policies provided a safety net, encouraging me to experiment and accelerate my growth," shared Ngoc Lan.

Lazada also publishes a new seller guide with detailed step-by-step instructions: from product listing, pricing, image optimization, running ads, to after-sales service. This allows sellers to learn and apply the knowledge immediately to improve their performance.

According to a report from the Ministry of Industry and Trade, the total e-commerce Gross Merchandise Value (GMV) reached approximately 22 billion USD in 2024, compared to 19 billion USD in 2023. Young people are the primary shoppers. Data from TGM Research indicates that 50% of Vietnamese consumers currently shop weekly.

"As e-commerce continues to grow, especially with younger generations increasingly preferring online shopping, sellers should develop specific strategies, organize store displays effectively, and offer various promotions to enhance consumer reach," a Lazada representative noted.

Thai Anh

(*) Names have been changed