Guangri Elevator Company Limited inaugurated its first international showroom in Dai Dong, Bac Ninh, on 15/6. This event marked the company's first facility outside China. The grand opening was attended by representatives from specialized agencies, professional associations, real estate businesses, design consultants, contractors, and numerous domestic and international partners.
Vietnam is a key market for Guangri Elevator in Southeast Asia. General Director Zhang Aiping noted the nation's high urbanization rate, strong demand for infrastructure development, and a favorable investment environment. The company's decision to establish its first overseas showroom in Bac Ninh underscores a long-term commitment to the Vietnamese market.
Spanning 456 square meters, the showroom is divided into three zones: an image display area, a product experience zone, and a negotiation area. The product experience zone features a static car display, landing door displays, robots, main components and units, a multi-story parking garage display, and two dynamic elevators.
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Nghi thuc cat bang khanh thanh, cong bo dua showroom thang may vao hoat dong. Anh: Guangri Elevator
A highlight of the opening was the introduction of new technologies. Guests explored new-generation elevator solutions, smart control technology, automated parking systems, and digital management and operational monitoring platforms. Many were impressed by the demonstration of a robot application for elevator inspection and data analysis technology designed to support maintenance, predict malfunctions, and improve operational efficiency.
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Khong gian trung bay thang may dong. Anh: Guangri Elevator
In his opening speech, Mr. Zhang Aiping discussed Guangri Elevator's 70-year history. Established in 1956 in Guangzhou, China, the company has built a diverse product ecosystem including elevators, escalators, smart parking systems, vertical transportation solutions, and digital operation management platforms. To mark its 70th anniversary, Guangri Elevator aims to increase its global presence.
Mr. Nguyen Huy Tien, Secretary General of the Vietnam Elevator Association, praised international businesses investing in Vietnam. He stated that this diversifies customer choices and drives technological innovation, enhancing product and service quality across the industry.
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Khong gian trung bay nha de xe nhieu tang. Anh: Guangri Elevator
Guangri Elevator announced its brand launch in Vietnam in 2025. The company recognized Vietnam's push for urban infrastructure development, including industrial parks, new urban areas, and high-rise buildings, indicating significant growth potential for vertical transportation solutions. The leadership views this as an opportunity to strengthen cooperation, share expertise, and jointly develop the market.
Moving forward, the company will focus on a comprehensive service ecosystem: from solution consulting, installation, operation, and maintenance to equipment lifecycle management. The Bac Ninh showroom will continuously introduce the latest technological achievements and foster discussions on industry trends. Guangri Elevator also plans to collaborate with industry associations, training organizations, construction companies, and Vietnamese partners to enhance technical capabilities, service quality, and operational efficiency, aiming to expand its service system, increase business localization, and explore opportunities for deeper investment in the Vietnamese market.
(Source: Guangri Elevator)
