According to the bank, instead of a fixed set of offers, VIB Up is designed for customers to choose packages and receive corresponding privileges, helping users actively build a financial experience tailored to their needs. Customers can select one of three packages: Plus, Pro, or Elite, depending on their financial goals and service usage. The total value of privileges can reach over 610 million VND, including savings offers, loans, cash flow management, spending, and priority services.

For asset accumulation, VIB Up members can enjoy i-1Depo deposit interest rates of up to 8,5% per year, optimizing the use of idle cash flow. For real estate ownership, membership packages offer loan interest rate reductions of up to 0,4% per year, along with support limits of up to 5 billion VND. These offers are significant as many young customers seek solutions to optimize capital costs and achieve homeownership.

The VIB Up financial solution package. Photo: VIB

For daily spending, customers can maintain a payment deposit balance to receive free packages or earn points and cashback of up to 500.000 VND per month. Users can combine this with a Max Card to receive cashback on all eligible spending up to 10%, with a maximum of 1,5 million VND per month. Upon registering for Pro and Elite packages, customers will enjoy priority banking experience privileges, including complimentary lounge access and four free fast track services.

According to VIB, the core of VIB Up lies not just in the total value of privileges, but in its ability to allow customers to actively upgrade their membership tier according to their needs. An individual might prioritize savings interest rates during an accumulation phase, then shift focus to loan offers when buying a home, or choose spending benefits as card usage increases.

For many years, banks typically allocated financial privileges based on criteria such as assets, transaction volume, or usage. However, with changes in consumer behavior, the need for actively upgrading benefits to suit evolving realities has become increasingly clear, and banking financial services are also part of the personalization trend occurring across most industries.

Globally, the "membership package banking" model has clearly developed over nearly a decade. Many leading digital banks like Revolut build service ecosystems with membership tiers such as Plus, Premium, Metal, or Ultra, while N26 and Monzo also develop similar models. The common point is that instead of offering the same products to all customers, banks package savings interest rates, travel privileges, spending offers, and various services into different benefit packages for customers to choose from. This approach gradually transforms banks from financial service providers into partners accompanying individual lifestyles and personal goals.

A VIB survey indicates that in Vietnam, the basic conditions for this trend are converging. With over 65% of the population under 35 years old, a high smartphone ownership rate in the region, and increasingly popular digital payments, users are accustomed to choosing services based on a membership model in many sectors. Meanwhile, credit card ownership remains modest compared to many developed markets, indicating significant potential for financial products designed with specific benefit packages and need segments. As cashless payment and digital transformation initiatives continue to be promoted, customers actively choosing suitable financial benefits is expected to become a new trend in banking in the coming years.

For VIB, VIB Up is the next step after Max Card in its strategy to expand personalized financial experiences. While Max Card focuses on allowing customers to choose cashback packages based on their spending style, VIB Up extends that choice to savings, loans, cash flow management, and priority services. Through this model, the bank aims to shift from offering individual products to building a more flexible financial journey. Customers can choose, upgrade, and adjust benefit groups according to their personal goals at any given time.

Hoang Dan

Refer to detailed information about the VIB Up package here.