The store spans two floors, independently housing three core product lines: Bershka, BSK, and Man.

Bershka has opened its first store in Vietnam, located at Hanoi Centre, part of the Tien Bo Plaza complex in Hanoi. A Bershka representative stated that the store's design aligns with the brand's 28-year philosophy and bold spirit, featuring designs that capture new trends, re-structured basic items, and a range of personalized pieces. These offerings cater to the fashion needs of the 13-25 age group.

"Through community connection, image innovation, and continuous dialogue with contemporary culture, Bershka will be a creative platform encouraging people to freely express themselves and anticipate future trends," the representative said.

The store features minimalist and contemporary architecture, focusing on space design, neutral materials, and a harmonious connection between movement flow, lighting, and product display.

At the store's center, a fully maple-clad staircase serves as an architectural highlight. This detail acts as a transitional layer in terms of material and emotion between display areas, introducing warmth to the overall store.

The Man area features display cabinets arranged along the space, highlighted by grey lacquer, undora stone, and various maple wood details. This combination balances functionality with a sense of intimacy, naturally interacting with the openness of the glass facade and the city landscape outside the store.

The core Bershka and BSK lines occupy nearly 600 square meters on the B1 floor. This area is fully integrated with checkout counters, fitting rooms, and a customer support zone, creating a seamless operational system.

The Bershka Iron floor, combined with light-colored carpets, creates visual depth and a continuous flow. The BSK area is finished with grey ceramics, adding surface texture and a subtle transition within the balanced architectural design.

The staircase leads to the P00 ground floor, which is approximately 285 square meters. This level directly connects to one of the shopping center's entrances and opens to the external circulation area. The entire floor is exclusively dedicated to the Man (men's) product line, complete with independent fitting rooms and checkout counters.

According to a brand representative, the presence of large glass panels around the perimeter allows the space to receive natural light, closely connecting it with the urban movement outside.

A brand representative stated that by limiting materials, maintaining visual continuity between the two floors, and maximizing the surrounding glass system, the store's space achieves an optimal shopping experience.

"The architecture and products complement each other, shaping Bershka's contemporary identity in its first presence in Vietnam," the representative added.

Dong Ve

Anh: Bershka

Bershka was established in 1998 as part of the Inditex group. The brand is known for its accessible style, inspired by new youth trends. From its inception, Bershka has positioned itself at the intersection of pop culture and contemporary subcultures, connecting fashion, music, and digital culture, thereby encouraging young generations to freely explore and express their unique identities.

Bershka Vietnam

Address: B1-1 floor, Hanoi Centre, 175 Nguyen Thai Hoc, O Cho Dua ward, Hanoi

Opening hours: 9:30 AM - 9:30 PM monday to thursday; 9:30 AM - 10:00 PM friday to sunday