Following a robust launch period, the iPhone 17 Pro Max remains among high-end smartphones with strong demand across many markets, including Vietnam. The store indicates that iPhone 17 Pro Max sales are 750% higher than those of the iPhone 17 Pro.
One factor helping the iPhone 17 Pro Max maintain its sales is its clearer new generation identity compared to the iPhone 16 Pro Max. Apple refined the camera module to be flatter, thinned the display bezels, and created more compact overall proportions. This allows users to easily distinguish it from previous generations when placed side-by-side.
Additionally, the new color palette targets younger users and those upgrading from the iPhone 13–14 Pro Max. This creates a sufficiently distinct sense of novelty, encouraging purchase decisions rather than just internal hardware upgrades.
A significant factor contributing to the iPhone 17 Pro Max being the best-selling model in the iPhone 17 Series is its performance. The A19 Pro chip, manufactured on the 3 nm N3P process, demonstrates stable processing capabilities for demanding tasks such as high-resolution video recording, photo editing, graphics-intensive gaming, and extended multitasking.
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The iPhone 17 Pro Max features a design distinct from the previous generation. Photo: Clickbuy
Compared to many Android smartphones in the same segment, the iPhone 17 Pro Max maintains an advantage in single-core performance, clock speed stability, and sustained performance over time. These are crucial factors for professional users, content creators, and customers who use their devices for three to four years.
Furthermore, nearly half a year later, Apple Intelligence has gradually become a familiar part of the iPhone 17 Pro Max experience. Features like language processing, photo editing, smart suggestions, and battery optimization operate directly on the device, not entirely cloud-dependent.
The deep integration of AI into the operating system and its smooth operation on dedicated hardware give the iPhone 17 Pro Max a clear advantage over models that only offer experimental AI features or rely on third-party applications.
The iPhone 17 Pro Max utilizes a vapor chamber cooling system combined with graphite layers. This helps maintain high clock speeds longer and reduces heat buildup during gaming or extended video recording. This design allows the device to sustain peak performance for prolonged periods without thermal throttling due to overheating.
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The iPhone 17 Pro Max in orange. Photo: Clickbuy
The iPhone 17 Pro Max also meets the needs of users recording videos, creating social media content, and vlogging, thanks to its stable recording, consistent colors, and quick on-device post-processing. The camera system, optimized for video, combined with the power of the A19 Pro chip, helps the device maintain its position as a "mobile camera" in the premium segment.
According to a Clickbuy representative, brand and ecosystem factors continue to play a crucial role in purchasing decisions. The iPhone 17 Pro Max benefits from seamless synchronization with MacBook, iPad, Apple Watch, and AirPods—a significant advantage for users already within the Apple ecosystem. Additionally, high resale value and a long usage cycle remain reasons why many accept the initial premium price.
"Nearly half a year after its launch, the iPhone 17 Pro Max continues to be the preferred choice for premium users, showing that Apple is effectively controlling the high-end smartphone segment with long-term value rather than short-term effects," the store representative said.
(Source: Clickbuy)
