Branded residences represent a growing trend in major global cities, where living spaces are integrated with the service standards of international hotel brands. This segment has seen strong growth in New York, London, Singapore, and Dubai, offering a distinct experience compared to traditional luxury apartments.

Beyond just the brand name, branded residences are continually upgraded in terms of operational quality, personalization, and living experience. As a result, this type of property is often chosen by the elite for their homes and is also considered an asset with long-term value retention potential.

Perspective view of the Noble Crystal Tay Ho WorldHotels Residences project in Tay Ho. Photo: NobleX

In Vietnam, branded residences have primarily focused on resort markets and are now expanding into urban residential segments. With inner-city land becoming increasingly scarce, the emergence of Noble Crystal Tay Ho WorldHotels Residences in the Tay Ho area is considered a new development in the market.

Tay Ho benefits from its waterfront scenery, green spaces, and an international resident community. Limited land availability in this area leads new projects to prioritize a refined development approach, focusing on quality and living experience. In this context, Noble Crystal Tay Ho WorldHotels Residences is positioned as a high-end residential project for customers with demanding requirements for space and services.

According to the developer, the project adopts WorldHotels' Branded Residences 5,0 model, emphasizing personalized experiences and operational quality. Services such as butler, concierge, security, and utility operations are flexibly organized to suit the needs of each resident.

The Tay Ho area is surrounded by a large body of water. Photo: NobleX

Best Western Hotel Group directly manages and operates the property according to WorldHotels standards, which represents the highest tier within the Best Western Hotels & Resorts system.

WorldHotels focuses on projects with a high degree of personalization, prioritizing consistency and transparency in operations. Applying this standard is expected to give the project access to international services while establishing a stable foundation for long-term management and operation.

The project is directly managed and operated by Best Western, under WorldHotels standards. Photo: NobleX

In addition to operational aspects, the project features the Sky Mansion product line: large, duplex apartments with low residential density, prioritizing privacy. Spaces are organized vertically, offering expansive views of West Lake, the Red River, and surrounding green areas.

Amenities are distributed from the podium to the upper floors, aiming to create a living experience that combines apartment living with an urban resort feel. According to NobleX, this combination of location, operation, and design is considered the development direction for Hanoi's luxury real estate segment in the future.

(Source: NobleX)