In 3/, Jollibee launched "The Jolly School - Yah! Open up joy" at high schools, colleges, and universities in TP HCM, Ha Noi, Can Tho, and other locations. This series of activities aims to create a relaxing space and re-energize young people.
 |
The event attracted many students. Jollibee
At each school, the event series offered experiential games such as "Island of Inspiration", "Island of Energy", and "Open up Joy", along with photo zones for students to "check-in" with friends.
The event also featured young artists such as Bui Cong Nam, Son.K, and Uprize, who delivered vibrant performances and interacted with the audience. Additionally, the Jollibee mascot appeared as a "close friend", enthusiastically engaging with students, boosting their spirits, and taking commemorative photos, earning their affection.
 |
Bui Cong Nam interacts with students from the Banking University. Jollibee
Beyond entertainment, Jollibee also awarded scholarships at each event to disadvantaged students who achieved good academic results. This initiative helps spread humanitarian values and further motivates students on their educational journey.
 |
The Jollibee bee mascot is welcomed by students from Thai Phien High School. Jollibee
"The Jolly School - Yah! Open up joy" also gained traction on social media through student posts, sharing photos of game participation, artist performances, and pictures with the Jollibee mascot. Several community fanpages further shared images from the event, contributing to its widespread impact among young people.
According to a Kompa report, Jollibee's event series ranked among the top two outstanding brand events for the week of 6/4 to 12/4. It was also listed in the top 10 prominent social media campaigns for 3/, as announced by BSI - Buzzmetrics.
The program is scheduled to continue at many schools nationwide in the coming period. Jollibee hopes "The Jolly School - Yah! Open up joy" can help transform schoolyards into connecting spaces where students can create positive moments with their friends.
(Source: Jollibee Vietnam)
