Lipovitan launches promotional program for National Day

Consumers nationwide have a chance to win 1,230 SBJ gold rings when purchasing Lipovitan energy drinks.

Following the "Open the Cap, Win Gold" program in May, Lipovitan continues its promotional activities for National Day (2/9) nationwide. From 15/8 to 15/11, customers purchasing the promotional 250 ml Honey Lipovitan energy drink at any grocery store nationwide have the chance to win prizes: 30 first prizes of one SBJ 24K gold ring each; 200 second prizes of 0.5 SBJ 24K gold ring each; and 1,000 third prizes of 0.3 SBJ 24K gold ring each.

The "Open the Cap, Win Gold" promotion for National Day offers 1,230 SBJ gold ring prizes. Photo: Lipovitan

The "Open the Cap, Win Gold" promotion for National Day offers 1,230 SBJ gold ring prizes. Photo: Lipovitan

Before launching this promotion, Lipovitan ran a series called "Enduring Strength, Steady Profession" on its social media platforms. Each film and photograph authentically depicts the working lives of people, from the vast sea to sun-drenched fields. Beyond showcasing the challenging work environments, the films demonstrate how Lipovitan provides quiet support and sustained energy, enabling workers to persevere in their professions. This is a long-term journey that requires resilience in the face of unpredictable weather, urban noise, and the relentless pace of life.

"Lipovitan chooses to support by nurturing daily endurance, quietly but consistently. This is the overarching message the brand wants to convey: providing motivation so workers can keep moving forward and maintain their passion amidst numerous challenges," a brand representative stated.

Lipovitan joins Mr. Hai and his son, Mr. Quan, fishermen in Binh Thuan, in episode 4 of the "Enduring Strength, Steady Profession" series. Photo: Lipovitan

Lipovitan joins Mr. Hai and his son, Mr. Quan, fishermen in Binh Thuan, in episode 4 of the "Enduring Strength, Steady Profession" series. Photo: Lipovitan

Lipovitan, a renowned energy drink brand from Taisho Pharmaceutical Holdings (Japan), first launched in 1962. With its formula containing taurine and B vitamins, the product quickly became popular in Japan and many Asian countries.

In Vietnam, Lipovitan was introduced in 1999 through Taisho Vietnam Co., Ltd., with a factory located in Suoi Hiep Industrial Park, Dien Khanh, Khanh Hoa. The entire production process adheres to strict Japanese technology standards, while the flavor and price are adjusted to suit Vietnamese consumers. With its extensive distribution network and association with alertness, endurance, and positive energy, Lipovitan has made a lasting impact on the Vietnamese market for over two decades.