Livotec representatives stated that partnering to broadcast SEA Games 33 aligns with the brand's strategy to connect with community activities, particularly sports. This field emphasizes health, a youthful spirit, and the desire to excel. With its brand positioning of "youthful - smart - healthy every day," the company believes these values resonate with the competitive spirit of athletes at SEA Games.
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U22 Vietnam national team trains for SEA Games 33. Photo: THVL. |
The brand views SEA Games not just as a sporting arena but also as an opportunity to spread positive energy, foster solidarity, and ignite national pride. This partnership with THVL to broadcast SEA Games 33 is expected to create more complete sports viewing experiences for Vietnamese families.
SEA Games 33 is currently in a dynamic competition phase, featuring many popular sports such as men's football, women's football, and women's volleyball. Alongside fans nationwide, Livotec expresses its strong support for the Vietnamese sports delegation throughout the games. Each athlete embodies a spirit of dedication and determination to achieve success.
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Livotec - home appliance brand for young Vietnamese families. Photo: Livotec. |
In addition to the broadcasts on THVL, Livotec is implementing interactive digital programs to engage the fan community and heighten the SEA Games atmosphere. These activities include predicting competition results, which aims to deepen audience connection with the season.
Through its SEA Games 33 partnership, a company representative indicated that Livotec aims to connect Vietnamese families during shared moments of watching and cheering for sports. This initiative also promotes a spirit of healthy and active living in modern society.
SEA Games 33, the 33rd Southeast Asian Games, is scheduled from 9 to 20/12 in Thailand. The event brings together 9,366 athletes from 11 delegations, competing across 50 sports and 574 events. As the largest sports event in Southeast Asia, it not only signifies competition but also promotes regional exchange, cooperation, and solidarity.
(Source: Livotec)
