Jenniferoom was introduced to Vietnamese consumers on 15/8 at a press conference held at the Sheraton Saigon Grand Opera. The event brought together media representatives, strategic partners, distributors, influencers, and home enthusiasts.
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Guests experiencing Jenniferoom products at the event. Photo: LocknLock |
Guests experiencing Jenniferoom products at the event. Photo: LocknLock
Embracing the philosophy of "Be simple, Be stylish, Be you," Jenniferoom combines minimalist design and practical functionality in compact products designed for smaller living spaces. The brand has achieved double-digit growth and won awards such as "Excellent Brand" voted by Korean consumers in 2024 and "Korea Top Brand" in 2025.
Building on its success in Korea and international markets, Jenniferoom has entered Vietnam with LocknLock as its distributor. Both companies see Vietnam as a market with long-term growth potential due to rapid urbanization, an expanding middle class, and younger consumers with increasingly sophisticated tastes. LocknLock is seizing this opportunity to reach a new generation of users.
Nam SungWoo, CEO of LocknLock Vietnam, stated at the event, "We want to bring not only high-quality products but also a lifestyle, with the characteristic Korean grace and minimalism, integrated into modern Vietnamese homes."
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LocknLock representatives speaking to the media at the Jenniferoom launch. Photo: LocknLock |
LocknLock representatives speaking to the media at the Jenniferoom launch. Photo: LocknLock
A highlight of the program was the product showcase. Guests experienced the full range of products launched, from kettles and ovens to coffee machines.
First up is the automatic coffee machine. It features a high-quality grinder with 5 grind settings and 19-bar pressure for a smooth crema. The compact 18 cm body is equipped with one-touch double extraction, a smart LED screen, and a convenient self-cleaning function.
Next is the electric oven with three heating elements for crispy-on-the-outside, soft-on-the-inside bread. It boasts a heat-resistant Low-E glass door, a self-sliding baking tray, two control knobs, and a luxurious matte finish.
Jenniferoom also introduced a rapid-boil kettle with precise pouring thanks to a Strix controller and a stainless-steel spout design. A detachable lid and wide mouth make cleaning easy, while automatic shut-off ensures safety, and a gentle 360-degree LED light creates a cozy atmosphere.
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Product display at the Jenniferoom launch event. Photo: LocknLock |
Product display at the Jenniferoom launch event. Photo: LocknLock
The showcase also featured a hand blender with an 18,400 rpm motor and TwistEdge technology for quick ice crushing. The blade and silicone parts are detachable for easy cleaning. The product can be used 15 times after each 3-hour charge and comes with a leak-proof lid and non-slip strap for portability.
Another standout product is the Air Glow Led hair dryer, which dries hair quickly with a 110,000 rpm motor and 100 million negative ions to reduce frizz. The LED screen displays temperature and speed settings. The ergonomic design and auto-shutoff feature prioritize user comfort and safety.
The final product launched was the "3-in-1" multi-functional folding rechargeable fan. The fan can be used as a desk fan or folded for portability. It features eight wind speeds, 120-degree rotation, a Type-C fast charging port, remote control, and an 18-hour battery life.
Influencer and mother Loan Hoang shared at the event that she had received two Jenniferoom blenders. They fit perfectly in her kitchen and suit her daily life. Loan uses the blender to prepare everything from nutritious smoothies for breakfast and quick meals during filming to snacks for family outings. "I truly feel the brand's message of 'Be simple, Be stylish, Be you'," she said. Despite her busy schedule, she can still express her personal style, creating a living space that is both convenient for her family and reflects her individuality.
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Loan Hoang (Heo Mi Nhon) at the Jenniferoom launch event. Photo: LocknLock |
Loan Hoang (Heo Mi Nhon) at the Jenniferoom launch event. Photo: LocknLock
From 16/8, consumers can experience Jenniferoom products at LocknLock stores. Customers can try out products in a dedicated display area, receive advice from staff, and participate in interactive activities. To celebrate the launch, LocknLock is offering a free thermal flask with any Jenniferoom purchase from 15/8 to 15/9.
(Source: LocknLock)
