Miss World 2026, scheduled from 8/8 to 5/9, will take place across three Vietnamese provinces: Quang Ninh, Hai Phong, and Khanh Hoa. The competition will feature 111 contestants from around the globe. According to Masterise Group, hosting the event in Vietnam for the first time offers a unique opportunity to foster cultural exchange, promote the country as a travel destination, and introduce Vietnamese values to a global audience.

For Masterise Group, this partnership is rooted in shared values. The company believes that true standards of value extend beyond scale or achievements; they must also encompass cultural depth, humanistic principles, and the capacity to create positive, sustainable impacts for individuals and communities.

Masterise Group is the diamond sponsor of Miss World 2026. *Photo: Masterise Group*

Over more than a decade of operation, Masterise Group has developed a multi-sector ecosystem and collaborated with international partners on various projects, products, and services. The company emphasizes that its strategy focuses not only on product quality but also on generating lasting value for its customers and the wider community.

This commitment forms the foundation for Masterise Group's decision to partner with Miss World 2026, an event that brings together representatives from numerous countries and territories.

First held in 1951, Miss World stands as one of the two largest and oldest beauty pageants globally, alongside Miss Universe. The platform champions global solidarity by recognizing women who embody beauty, intellect, and impactful community projects. The organizers' philosophy, "Beauty With a Purpose", underscores the social significance of the activities within the competition.

According to Masterise Group, these values closely align with the company's development strategy, which integrates international standards with Vietnam's cultural values and practical needs.

This alignment in standards, depth, and positive impact forms the core foundation for the partnership between Masterise Group and Miss World 2026.

Miss World 2026 announces Masterise Group as its diamond sponsor. *Photo: Masterise Group*

Thi Anh Dao, Marketing Director of Masterise Group, stated that Miss World's decision to host its 2026 edition in Vietnam presents an opportunity for diverse cultures to converge within the country.

"Masterise Group is honored to partner because we share the belief that global standards truly matter only when transformed into positive and sustainable values for people and communities", she said.

According to Dao, through this event, Masterise Group aims to strengthen two-way connections, bringing international values and images closer to the Vietnamese public while simultaneously presenting a modern, open, and culturally rich image of Vietnam to the international community.

Miss World 2026 contestants. *Photo: Masterise Group*

Hosting such a large-scale international event in Vietnam also provides domestic audiences with opportunities to engage in cultural exchange activities, while offering international representatives a chance to experience Vietnamese culture, landscapes, and daily life firsthand.

As Vietnam increasingly attracts international events, the integration of cultural, entertainment, and destination promotion activities has become a key strategy to enhance market recognition. Masterise Group anticipates that the event will generate significant media impact during its duration and foster broader connections between Vietnam and the international community.

Hoai Phuong