From 3 to 5/9, Vietnam International Sourcing 2026 will take place at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The event, directed by the Ministry of Industry and Trade, gathers over 600 businesses and expects to welcome about 15,000 trade visitors from more than 60 countries and territories, along with thousands of B2B networking sessions.

An overview of the booth at the exhibition. Photo: Me Gao

The event facilitates Vietnamese brands to meet buyers directly, understand market demands, and seek cooperation opportunities. Participating in the exhibition, Me Gao showcases various rice varieties catering to different tastes, aiming to enhance the value and image of Vietnamese rice in the market.

Through Vietnam International Sourcing 2026, Me Gao presents its capabilities, from selecting rice grains to consistently bringing products to market. It also connects with distributors, retail systems, and B2B (business-to-business) partners seeking supply sources. Discussions focus on market-specific standards, tastes, packaging specifications, and consumer preferences. This approach helps the brand find suitable partners, improve quality, enhance supply capacity, and foster long-term cooperation.

Me Gao staff with representatives of foreign businesses. Photo: Me Gao

Me Gao establishes partner connections by understanding needs and developing appropriate solutions. Buyer feedback is crucial for the brand to refine products, packaging, and its approach to various customer segments.

A brand representative stated that in the international supply chain, actual response capability is important for cooperation. Stable quality, clear origin, appropriate specifications, and delivery schedules form the foundation for Me Gao's partnerships.

"We expect the meetings at the exhibition to expand connections, bringing Vietnamese rice products closer to domestic and international consumers", the representative added.

Me Gao currently offers a product portfolio including ST25, ST21, Dai Thom 8, Lai KDM, Nep Nam La Xanh, and Japonica. These varieties cater to diverse family preferences for rice grains, ranging from soft and aromatic to naturally sweet with a moderate expansion, allowing consumers to choose based on taste and habits.

Each rice variety has distinct characteristics. ST25 suits those who prefer soft, chewy, and aromatic rice; ST21 offers moderate chewiness and a subtle sweetness; Dai Thom 8 features long grains with soft, moderately chewy rice. Packaging options of 1 kg, 2 kg, 5 kg, and 25 kg serve needs from households to distributors, retail systems, and food services.

Me Gao's product lines and brand identity. Photo: Me Gao

The product catalog helps partners select based on customer groups, price segments, and intended use. Me Gao also prioritizes origin, quality control processes, and lot consistency, aiming to meet market requirements.

"For products to maintain shelf presence and reach consumers, quality is an important condition. Buyers also focus on packaging, warehousing, transportation capabilities, and maintaining supply throughout the cooperation", the brand representative emphasized.

Me Gao representatives with visitors. Photo: Me Gao

Connected to the Mekong Delta raw material region, Me Gao focuses on controlling all stages from raw material selection and processing to packaging and distribution. This ensures the brand maintains rice quality while gradually enhancing the value and image of Vietnamese rice in the market.

Through Vietnam International Sourcing 2026, Me Gao hopes to build more sustainable cooperation bridges, ensuring that each product not only appears on shelves but also brings the familiar taste of Vietnamese meals to more families.

Nhat Le