According to the agreement, starting in 2026, both parties will focus resources on boosting the distribution of Nagakawa's key product lines across the entire Dien May Xanh supermarket system. The residential air conditioning segment, Nagakawa's core strength, will continue to be prioritized for market coverage expansion and sales policies.

A new aspect of this cooperation phase is the plan to expand Nagakawa's product portfolio into household appliances and kitchen equipment. This aims to provide complete solutions for living spaces, meeting the increasingly diverse and demanding needs of Vietnamese households.

Nagakawa Group CEO Nguyen Thi Huyen Thuong and Dien May Xanh CEO Doan Van Hieu Em signed a comprehensive strategic cooperation agreement. Photo: Nagakawa

Both entities view this partnership as a significant transformation in the relationship between manufacturer and retailer, evolving from annual commercial contracts to a long-term strategic direction spanning five years.

According to a Nagakawa representative, the company has achieved impressive revenue growth within the Dien May Xanh system for three consecutive years. This result demonstrates the products' appeal to consumers and confirms the operational compatibility and business philosophies between the two parties. "This serves as a foundation for both businesses to deepen their commitment, maximizing market potential in a new business cycle", the representative stated.

Representatives from both sides also noted that the cooperation occurs as Vietnam's electronics market enters a strong restructuring phase. Increasing competitive pressure compels businesses to shift their mindset from simple sales to optimizing customer experience and service. Establishing a strategic partnership allows both parties to proactively plan inventory, stabilize prices, and enhance service quality, thereby creating a sustainable competitive advantage.

Nagakawa products are widely displayed and distributed across the Dien May Xanh supermarket chain. Photo: Nagakawa

For Nagakawa, partnering with Vietnam's largest retailer is a pivotal step in its market coverage expansion strategy. Dien May Xanh's store network, spanning all 63 provinces and cities, will help the company's products reach consumers more quickly and extensively, from urban to rural areas. Conversely, Dien May Xanh diversifies its product catalog, offering customers more quality options at reasonable prices while optimizing business efficiency at each point of sale.

Nagakawa Group CEO Nguyen Thi Huyen Thuong shared insights with Dien May Xanh. Photo: Nagakawa

Regarding future direction, Nguyen Thi Huyen Thuong, Nagakawa Group CEO, stated that the 2026-2030 period ushers in a new cycle with stronger growth targets. Nagakawa leadership emphasized that collaborating with leading distribution partners like Dien May Xanh is identified as a crucial pillar for realizing this ambition. Beyond a commercial agreement, this partnership signifies the long-term commitment of two Vietnamese brands to collaborate, sharing resources and experience to create added value for users.

Thanh Thu