These two activities are part of Play Together VNG's strategy to foster healthy, creative environments, aiming to bring the game's spirit of connection closer to the lives of young people.

Participants at the UpRace 2025 running race on 14/12. *Photo: VNGGames.*

Play Together VNG is designed for the young gaming community, offering a creative and connected space through the message "Play together, grow together, learn together, have fun together" for all ages. In the world of Play Together, players can engage in exciting activities such as: fishing, catching bugs, decorating their dream home, participating in mini-games, or simply meeting friends to chat.

Held on 12/12, TikTok Shop Fun Fest is an end-of-year entertainment and shopping event, attracting prominent brands, content creators, and young enthusiasts of "shoppertainment." According to VNGGames, Play Together participated as a game brand, bringing a cheerful and creative spirit, along with a series of interactive activities for young people.

Play Together VNG stage at the Fun Fest event. *Photo: VNGGames.*

At this year's Fun Fest, attendees accessed experience booths and fun mini-games with Play Together VNG, promoting a youthful, positive lifestyle open to new discoveries. This participation marked a significant step for the game, fostering closer engagement with Gen Z and maintaining player connections through modern entertainment.

Immediately after its success at Fun Fest, Play Together VNG continued its presence at UpRace 2025 on 14/12. This is Vietnam's leading community running race, expected to gather hundreds of thousands of participants, supporting charity projects and promoting a positive, community-focused lifestyle. According to the organizers, Play Together VNG added unique elements to this year's race.

"Play Together aims to convey that joy extends beyond the virtual world, nurtured through real-life physical activity. It is also how the brand encourages young people to balance entertainment and physical well-being," said a VNGGames representative.

Play Together VNG booth at the UpRace 2025 running race. *Photo: VNGGames.*

At the event, cheering, check-in activities, and the presence of the Play Together community created a vibrant and inspiring atmosphere. Many players shared that they experienced the strong sense of connection the game promotes.

Through these two events, Play Together VNG aims to foster a healthy entertainment culture for young people, blending digital and real-world experiences. It seeks to transform messages of health, creativity, and connection into tangible, community-wide actions.

Quang Anh