The program is part of the "Be the one - Start as one" campaign, which seeks to recruit and develop a new generation of financial consultants with strong professional foundations, a clear career mindset, and the ability to build long-term partnerships with clients. This initiative also reflects the company's commitment to professionalizing the insurance consulting profession, meeting the market's increasing demands.

The campaign targets candidates who are serious about pursuing a long-term career in financial consulting. According to Prudential, this group of professionals seeks clear career paths, opportunities for professional development, and the chance to create positive value for the community.

The "Be the one - Start as one" campaign. Photo: Prudential

Through this program, Prudential expects to help change the perception of insurance consulting, transforming it from a short-term job into a professional career with a focus on sustainable development. Central to this effort is a comprehensive training and development program for individuals beginning their journey as financial consultants at Prudential.

Prudential states that these activities are integral to its strategy for developing a professional financial consulting team. The program also reinforces the company's customer-centric approach, aiming to improve consulting quality and strengthen trust in life insurance across Vietnam.

The insurance provider is implementing this initiative amidst a growing demand for financial protection and healthcare, which has led to higher customer expectations for consulting quality. Insurance participants are not only concerned with products but also seek guidance from consultants who possess expertise, professional ethics, and the ability to provide tailored advice for each stage of life.

Cyrus Hsu, deputy general director of agency business at Prudential Vietnam, stated that in this environment, the future of the insurance industry will be shaped by the quality and professionalism of its consultant force. "At Prudential, we believe customer trust is built by investing in people," Hsu said.

As part of the campaign, Prudential will offer various activities to help candidates explore the profession and development opportunities in financial consulting. These include the "Doc vi" (Understanding) content series, which provides practical insights into insurance consulting; Be The 1 Coffee Bar, a space for networking and career discussions; and The 1 Masterclass, a series of experiential workshops featuring experienced experts.

Through "Be The One - Start As One," the company is committed to building a generation of professional financial consultants focused on the long-term interests of clients. Beyond providing financial protection solutions, these consultants will serve as reliable partners, guiding clients in building peace of mind for the future.

Prudential Vietnam is a member of Prudential plc, a group that offers life and health insurance and asset management solutions across mainland China, ASEAN, India, and Africa. By the end of 2025, the company had a charter capital of 7,698 billion VND, serving millions of customers nationwide through its network of offices, customer experience centers, and bank partners.

The company states that its operations are aligned with the mission "Bringing complete peace of mind to every Vietnamese family," alongside a customer-centric approach to developing financial protection solutions and empowering people to plan for their future.

Hoang Dan

Find detailed information and follow campaign activities at The 1 Hub: https://vietcetera.com/the1hubbyprudential.