In the tourism industry, the "Commit" contract model, which involves large-volume commitment agreements, represents a long-term joint venture between a tour operator and a hotel. This model allows for better pricing and policies in exchange for a significant volume of bookings over an extended period. Typically, this approach is adopted by entities with strong distribution capabilities and a stable customer base.
By becoming a strategic partner with hotels, a travel business can secure room inventory, receive faster updates on service availability, and provide immediate assistance to guests in case of issues.
Mustgo adopted this model early on. In 2020, Mustgo Commit launched with more than 50 hotels nationwide signing large-volume partnership agreements. The company is currently a partner to numerous 5-star and 6-star resort systems, including: InterContinental, Marriott, Accor, Melia, Vinpearl, Fusion Group, and Six Senses.
Leveraging its B2B BedBank - Hotelia by Mustgo hotel room distribution platform and its long-term commit system, the company maintains stable pricing. It also quickly handles situations such as room category changes, check-in assistance, and personalized services for customers.
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Mustgo has been honored multiple times at major tourism industry awards. Photo: Mustgo |
Many travelers have experienced discrepancies between advertised information and actual experiences, or felt lost when needing assistance during a trip. This highlights a growing demand for support from a knowledgeable provider capable of offering continuous assistance throughout the journey.
In the outbound travel segment, Mustgo organizes trips for thousands of travelers annually to China, Thailand, Europe, and various other international destinations. Its diverse customer base, ranging from individual travelers to corporate groups, has allowed the company to accumulate extensive experience in itinerary planning, destination selection, accommodation, transportation, and incident support.
For corporate programs, group sizes often range from dozens to hundreds of guests, requiring significant coordination, service control, and on-site issue resolution capabilities. This practical experience provides Mustgo with data to personalize itineraries based on the specific needs of each group, rather than offering only fixed tour packages.
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Mustgo organized and managed a tour program to China for the VTV3 delegation. Photo: Mustgo |
Mustgo was established in 2018 with more than 30 personnel. Just one year later, it faced a challenging period for the tourism industry with the outbreak of Covid-19. Instead of scaling back operations, the company restructured its system and expanded its partner network in preparation for recovery.
The company reports serving over 5 million travelers, achieving annual revenue of approximately 500 billion VND, partnering with over 20,000 hotels nationwide, and operating six branches stretching from north to south.
In the resort segment, Mustgo is currently a top 3 Accor partner in Vietnam and a strategic partner to many 5-star and 6-star hotel and resort systems.
For outbound travel, the company arranges trips for thousands of individual travelers and corporate groups to international markets such as China, Thailand, Europe, and other destinations.
Within the inbound segment, Mustgo DMC develops services for international visitors to Vietnam, connecting foreign tourists with the country's accommodation, transportation, and local experiences ecosystem.
The company has also received recognition from major partners, including: top 20 famous brands of Dat Viet 2022, top 1 strategic partner with highest revenue for Flamingo Hotel & Resort 2024, and excellent agent for Wyndham Garden Grand World Phu Quoc 2024.
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Mustgo received the top 20 famous brands of Dat Viet 2022 award. Photo: Mustgo |
"These figures demonstrate that Mustgo operates not as a small-scale room seller, but as a tourism system with large-scale distribution and operational capabilities," a company representative stated.
The company's advantage lies not only in competitive pricing, thanks to its strategic partner network and long-term Commit model, but also in its broad range of travel products covering both domestic and international destinations. Furthermore, it offers personalized journeys and 24/7 support, providing a comprehensive travel experience rather than just a simple travel product.
(Source: Mustgo)
