The recognition was announced at the Top 50 Sustainable Development Enterprises (CSA) 2026 program, organized by Nhip Cau Dau Tu Magazine. This annual event celebrates enterprises that integrate environmental, social, and governance (ESG) factors into their business strategies, creating positive impacts on society, the environment, and the economy.

According to Nguyen Lien Phuong, Prudential Vietnam's deputy general director of compliance and risk, being named in the Top 50 encourages the company's nearly 27-year commitment to sustainable development. Phuong emphasized that sustainable development is a corporate responsibility and an opportunity to create lasting value for customers, communities, and the economy. "As an insurer and long-term investor, we continue to enhance financial capabilities for people while helping build a more resilient and sustainable development foundation for Vietnam," Phuong stated.

Nguyen Lien Phuong, Prudential Vietnam's deputy general director of compliance and risk (center), accepting the award. Photo: Prudential

Phuong added that this recognition highlights the expanding role of the life insurance industry. Beyond protecting families financially from life's risks, the sector generates long-term capital for investment and socio-economic development.

As Vietnam promotes green growth, digital transformation, and adaptability to socio-economic changes, strengthening the financial foundation for its citizens is crucial for sustained long-term growth. This topic was discussed by many experts and businesses at "The Great 3P Transformation" Summit, held within the framework of the CSA 2026 program.

Prudential believes that an economy thrives only when households can cope with financial shocks from illness, accidents, income loss, or unexpected events. In this context, life insurance helps individuals plan for the future and reduce the impact of financial risks. Beyond protection, the life insurance industry serves as a significant long-term investor in the economy. By converting risk provisions from millions of customers into investments in government bonds, infrastructure, healthcare, education, and other sectors supporting sustainable growth, the industry contributes resources to the nation's socio-economic development.

The life insurance industry plays an increasingly important role as a long-term investor, making positive contributions to the economy. In 2025, Prudential Vietnam's bond investment portfolio reached 92,609 billion VND, providing stable capital for socio-economic development programs and supporting national financial stability.

Company representatives at the event. Photo: Prudential

Alongside its business operations, Prudential has for many years implemented the "Trao gui yen tam" program, focusing on financial education, health, and climate change awareness. Since 2011, the company has invested over 325 billion VND in community activities, benefiting more than 600,000 people nationwide.

A notable initiative is the Cha-Ching financial education program, which helps children learn basic concepts of earning, saving, spending, and sharing. Since its launch in Vietnam in 2019, the program has reached over 170,000 students through a network of 5,300 teachers in 490 schools across the country.

Continuing its efforts to foster financial literacy within the community, Prudential Vietnam plans to launch Levela, a financial education platform for adults. This platform will help Vietnamese adults enhance their financial knowledge, proactively protect themselves and their families, and build a stronger financial foundation for the future. These initiatives reflect a human-centric approach to sustainable development, aiming to create positive and lasting value for generations.

In parallel with community activities, Prudential promotes responsible investment and sustainable governance initiatives. In 3/2024, the company launched the Prulink Green Future Fund, a unit-linked fund allowing customers with unit-linked insurance products to choose sustainable investment options. Eastspring Investments manages the fund, and FiinRatings published an independent assessment report, reinforcing its credibility and commitment to international sustainable investment standards.

In addition to the Top 50 Sustainable Development Enterprises 2026 award, Prudential Vietnam has been consistently ranked among the Top 100 Sustainable Enterprises in Vietnam (CSI) by VCCI for 9 consecutive years. With nearly 27 years of operation in Vietnam, Prudential Vietnam will continue its role as an insurer, long-term investor, and responsible development partner. The company aims to support people in enhancing financial resilience, contributing to sustainable growth, and building a more stable future for generations to come.

Hoang Dan