A representative from Petrovietnam Ca Mau Fertilizer Joint Stock Company (PVCFC), a member unit of Petrovietnam, stated that as 2026 begins, Vietnamese agriculture continues to face numerous development opportunities alongside significant challenges. Unpredictable climate change, fluctuating input costs, and diverse but inconsistent quality of digital farming information make selecting effective cultivation solutions increasingly difficult.

In this context, accessing the right information, solutions, and timing is crucial for enhancing production efficiency. Farmers need not only quality products but also reliable information to support decision-making throughout each crop season.

Engineers share experience and cultivation knowledge with farmers. Photo: PVCFC

Driven by this understanding, Ca Mau Fertilizer has officially launched the "golden tips 2026" campaign with the message "Right information - Bountiful harvest", continuing to support farmers in mastering their harvests. The company will share practical experience, effective cultivation solutions, and agricultural knowledge selected and verified from real-world production.

After many years of implementation, "golden tips" has become a prominent specialized communication activity for PVCFC. The program connects the brand with millions of farmers nationwide through true stories, practical models, and highly applicable content.

According to PVCFC, while previous "golden tips" campaigns focused on disseminating cultivation knowledge and successful models, this year's campaign has been comprehensively revamped in both content and presentation. The program's core focus this year is to help farmers access truly useful, easy-to-understand information that can be immediately applied in their fields and orchards. Each piece of content is designed to provide knowledge, aiming to solve practical problems that farmers encounter during production.

A highlight of the program is the participation of Anh hai Ca Mau, an artificial intelligence character. Through Q&A sessions, experience sharing, and seasonal problem-solving, this character conveys specialized knowledge in a visual, approachable, and accessible manner. Additionally, this year's campaign expands its approach with modern communication formats such as creative short videos, motion videos, interactive content, farmer diaries, real-world demonstration models, and sections for sharing production experiences.

Beyond providing information, the campaign also creates a space for farmers to exchange experiences, share harvest stories, and spread effective cultivation models. Interactive activities and minigames are expected to increase connection between the user community and the brand.

Through this content, Ca Mau Fertilizer aims for every piece of information to offer practical value, helping farmers feel more confident in choosing nutrition solutions, managing crops, and adapting to changes in modern agricultural production. Throughout its development journey, the company not only supplies products but also seeks to accompany farmers in improving production efficiency and developing sustainable agriculture.

With this spirit, every story, model, and experience shared within "golden tips" aims to provide producers with a stronger basis for making more appropriate cultivation decisions.

The message "Right information - Bountiful harvest" also demonstrates the company's commitment to delivering reliable information, practical solutions, and quality products to support farmers through every season. With a new approach and numerous interactive activities, "golden tips 2026" aims to become a bridge between agricultural knowledge, nutritional solutions, and production practices, helping farmers become more proactive amidst market fluctuations, leading to efficient and sustainable harvests.

Hoang Dan