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Wednesday, 15/7/2026 | 09:02 GMT+7

Tai Thong unveils 2026 Mid-Autumn mooncake collection

Tai Thong has launched its 2026 Mid-Autumn mooncake collection, "Luu Quang Nhu Nguyet" (Lunar Luminescence), drawing inspiration from light and moments of reunion.

The "Luu Quang Nhu Nguyet" (Lunar Luminescence) Mid-Autumn mooncake collection features over 10 unique box designs and 18 flavors, targeting premium gifting for individuals and businesses.

A brand representative stated that this year's collection takes light and the flow of time as its inspiration, carrying stories of cherished reunion moments. Each design represents an intersection of art, traditional culture, and contemporary creative spirit.

The Loc Luu Quang box stands out with its depiction of a spotted deer and moonlight, presented in a two-tier leather box design available in two symbolic color versions. Each detail enhances its luxurious appeal.

Meanwhile, Tuong Minh Nguyet portrays the reunion of the jade rabbit and spotted deer under the moonlight through a creative picture frame design.

The Hoang Kim Nien Mid-Autumn box draws inspiration from high-end luxury watches, featuring a Scanimation effect that recreates the movement of the jade rabbit under the moon.

Designs like Nguyet Tinh Tu and Bach Nguyet Dang further extend the collection's narrative through images of starry skies and rotating lanterns in a contemporary style.

According to a brand representative, this year's mooncakes are crafted following a fusion of Japanese culinary philosophy, combining Eastern baking techniques with modern culinary concepts. The imported products feature 18 different flavors, along with a 2mm thin crust, multi-layer filling technology, and balanced sweetness, offering a refined taste suitable for Vietnamese palates.

Tai Thong Mid-Autumn mooncakes are produced on a modern line that meets international standards, including ISO 22000, HACCP Codex, and FSSC 22000.

Beyond individual customers, the brand continues to develop corporate gifting solutions with personalized services, meeting appreciation needs during the Mid-Autumn season.

With "Luu Quang Nhu Nguyet", Tai Thong continues to connect over a century of heritage with contemporary design language and flavors, helping to preserve moments of reunion through each moon season.

Tai Thong Mid-Autumn mooncake flavors in this year's collection. Source: Tai Thong

Yen Chi

Photo: Tai Thong

Tai Thong Cake Co., Ltd.

Address: L18-11-13 Floor 18, Vincom Center Dong Khoi Building, 72 Le Thanh Ton, Sai Gon ward, Ho Chi Minh City

Hotline: 1900 8196

Email: Customerservices@taithong.com.vn

Website: https://taithong.com.vn/

By VnExpress: https://vnexpress.net/tai-thong-ra-mat-bo-suu-tap-banh-trung-thu-2026-5096832.html
Tags: flavors mooncake Tai Thong

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