The "Hao Hao Display 2025: Hao Hao Anytime - Hao Hao Always" competition, organized by Acecook Vietnam Joint Stock Company, ran nationwide from 1/11 to 30/11. Over its one-month duration, the event garnered more than 1,000 entries from wholesale and retail outlets, showcasing their decorated display booths.

The judges at the final scoring session for the "Hao Hao Display 2025: Hao Hao Anytime - Hao Hao Always" competition in early December. *Photo: Acecook Vietnam*

A representative from the organizing committee stated that this competition, with its meticulous and fair process, created a professional platform. It aimed to foster a healthy competitive spirit and strengthen connections between Hao Hao and its partners across the country. The competition sought not only to identify outlets with attractive display spaces that drew shoppers, but also to discover new ways of storytelling for a brand that has been a part of Vietnamese life for 25 years.

Fashion producer and director Long Kan, one of the competition judges, shared his perspective. After 25 years on the Vietnamese market, Hao Hao has become a familiar part of most households. He noted that since the competition began, each sales point presented its unique brand story, whether creative, fresh, elaborate, or simple, yet full of emotion. This dedication from the sellers greatly inspired him.

"The sales points tell the cherished Hao Hao product story, and the brand sees itself through the community's lens", he said. "It is a beautiful blend of emotion and love for a Vietnamese product and brand."

The display area of the store with the highest score in this year's program. *Photo: Acecook Vietnam*

Top-winning small traders and retailers demonstrated their ability to harmoniously combine various elements. These included conveying a story that resonated with customers, balancing aesthetics with functionality, and ensuring spaces were useful, accessible, celebrated the product, and created a sense of familiarity.

A clear differentiator among the winning entries was a creative mindset and pioneering spirit. Unique ideas, clever use of materials, or even subtle touches could make a significant mark, helping stores stand out in a highly competitive retail market.

An Acecook representative presents the national most creative award to small trader Nguyen Thi Phuong in Dong Nai. *Photo: Acecook Vietnam*

Since early December, the organizing committee and judges have been scoring entries to select the most outstanding displays. Each display space was more than just an arrangement of products; it was a place where emotions, the Hao Hao brand story, and creativity were conveyed clearly and uniquely.

Following the final judging session, four national most creative awards, each worth 10 million VND in cash, were presented to: Thanh Phuong store – small trader Nguyen Thi Bich Nguyet (Ca Mau); Cat Phuong store – small trader Nguyen Thi Phuong (Dong Nai); Kim Cuong store – small trader Pham Van Hung (Dong Thap); and small trader Nguyen Thi Trang (Hai Phong).

The program also included other prizes: 20 creative first prizes, each 8 million VND in cash; 40 second prizes, each 5 million VND in cash; 60 third prizes, each 3 million VND in cash; 880 consolation prizes, each a phone card worth 200,000 VND; and 100 fastest display prizes, each a phone card worth 100,000 VND.

Hai My