The "The Jolly Stars" program concluded at the end of November, marking the end of its nearly one-year run. This series of activities, exclusively for university and college students nationwide by Jollibee Vietnam, aimed to bring the brand closer to the younger generation, especially Gen Z.

"The Jolly Stars" attracted students to participate in experiences. *Photo: Jollibee Vietnam*

Launched in March, "The Jolly Stars" offered students a platform to showcase talents in various genres, including: singing, dancing, and rap. Artists like LyLy, Kay Tran, and Tieu Minh Phung provided inspiration through their participation. Beyond entertainment, the program helped young participants build confidence and foster positive connections.

After nearly one year of implementation, The Jolly Stars reached 376 universities and colleges across Vietnam, engaging nearly one million students. In terms of content, the program received over 1,000 entries for the organizers, revealing many impressive performances.

Additionally, the game booth area offered many engaging activities and attractive gifts. The Jollibee mascot's appearance was a highlight of the event series. The cheerful, endearing Jollibee bee character created a connection between the brand and the students.

The performances were thoroughly invested in and prepared by the young participants. *Photo: Jollibee Vietnam*

Beyond recreational activities, Jollibee also demonstrated social responsibility by awarding over 120 scholarships to disadvantaged students who achieved good academic results, thereby affirming its commitment to supporting the Vietnamese community.

Thanks to its humanistic values combined with a series of lively activities, the program's content was actively shared and discussed by students across various social media platforms, demonstrating its appeal and positive reception among young people.

Singer LyLy performed on "The Jolly Stars" stage. *Photo: Jollibee Vietnam*

"The Jolly Stars" not only left a significant mark within the student community but also highlighted the brand's efforts to reach and connect with young consumers by investing in practical activities that spread joy.

(Source: Jollibee Vietnam)