Inspired by the reality TV show "Haha Family," the "Haha Family - For a Happy Vietnam" initiative is led by the Center for Communication of Natural Resources and Environment under the Ministry of Agriculture and Rural Development. The show features artists Jun Pham, Rhymastic, Bui Cong Nam, Duy Khanh, and Ngoc Thanh Tam.
In the first stage, the artists lived and experienced daily life with the people of Ban Lien commune (Bac Ha district, Lao Cai province). In episode 4, after hearing residents share about the damage caused by landslides and flash floods during Typhoon No. 3 (Yagi) in 2024, Jun Pham suggested a reforestation project, which the team and local authorities agreed to implement.
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The launch ceremony for the "Haha Family - For a Happy Vietnam" project included representatives from the Lao Cai Department of Culture, Sports and Tourism, the Center for Communication of Natural Resources and Environment, Timo by BVBank, and the people of Ban Lien. Photo: Center for Communication of Natural Resources and Environment |
The launch ceremony for the "Haha Family - For a Happy Vietnam" project included representatives from the Lao Cai Department of Culture, Sports and Tourism, the Center for Communication of Natural Resources and Environment, Timo by BVBank, and the people of Ban Lien. Photo: Center for Communication of Natural Resources and Environment
The initiative aims to plant 20,000 trees to improve the landscape, prevent erosion, and create sustainable livelihoods for the people of Ban Lien. To date, the project has raised over 400 million VND, enough for over 5,000 trees, covering over 150,000 m2 of forest.
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Over 5,000 trees have been planted, covering over 150,000 square meters of forest. Photo: Center for Communication of Natural Resources and Environment |
Over 5,000 trees have been planted, covering over 150,000 square meters of forest. Photo: Center for Communication of Natural Resources and Environment
A representative from the Center for Communication of Natural Resources and Environment expressed surprise at the community's support. "This initial result is encouraging, showing that when there is transparency and a meaningful goal, the power of the community can be greatly amplified," the representative said.
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Vu Minh Ly, Deputy Director of the Center for Communication of Natural Resources and Environment, and Doan Thu Uyen, Head of Growth at Timo by BVBank, participate in the tree planting. Photo: Center for Communication of Natural Resources and Environment |
Vu Minh Ly, Deputy Director of the Center for Communication of Natural Resources and Environment, and Doan Thu Uyen, Head of Growth at Timo by BVBank, participate in the tree planting. Photo: Center for Communication of Natural Resources and Environment
Doan Thu Uyen, Head of Growth at Timo, shared that partnering with the "Haha Family - For a Happy Vietnam" initiative is an opportunity for Timo to contribute to the program's humanitarian values and inspire positivity and kindness within the community.
"2025 marks 10 years of Timo's operation in Vietnam, and we believe the journey ahead will be more meaningful when aligned with positive values. Timo will continue to innovate products and services so users can experience a better life every day," Uyen said.
The fundraising campaign runs until 31/8, with a target of 2 billion VND. All information and donation progress are publicly available on the Center for Communication of Natural Resources and Environment's channels.
Launched in 2015, Timo by BVBank is the first digital bank in Vietnam. The banking app is intuitively designed, focusing on a simple, effective, and convenient personal finance management experience, serving various user groups.
With the philosophy "Bank of love," Timo aims to help customers improve their quality of life, from finances to health, relationships, and lifestyle.
Minh Ngoc
Donors can contribute and view online statements here.
