Participating in the National Achievements Exhibition with the theme "80 Years of Independence - Freedom - Happiness", Trung Nguyen Legend was present in the "National Startup" area. The Trung Nguyen Legend space was designed with inspiration from the image of the S-shaped strip of Vietnam, highlighted by rising circles of light, symbolizing the desire for sustainable development of the Vietnamese coffee industry. The areas "Energy", "Awakening", "National Startup", and "Rising Era" introduced the comprehensive and rich coffee ecosystem that the corporation has created over the past 29 years to bring Vietnamese coffee to the global stage.

With the desire to contribute to "elevating the value of the Vietnamese coffee industry, not just as a regular beverage but to the level of cultural coffee, art coffee, spiritual coffee, and philosophical coffee", Trung Nguyen Legend's space offered various coffee experiences. Thousands of domestic and international visitors enjoyed Trung Nguyen Legend energy coffee and performances representing the three coffee civilizations: Ottoman, Roman, and Zen. Among these, Zen Coffee, a "cultural and artistic coffee product" created by Trung Nguyen Legend, aimed to enhance the appreciation of Vietnamese coffee culture and contribute to global coffee culture, proving particularly attractive.

Within the Trung Nguyen Legend space, the "Coffee Tao - An Art of Living" talk show took place on 2/9, featuring artist Izara Thien Nga and beauty queen Anh Thy, spreading positive energy and connecting coffee with the art of living. Izara Thien Nga and Anh Thy shared their efforts in work and life, their personal balance, and spread the positive energy of the coffee lifestyle – a mindful lifestyle – to the community. Izara Thien Nga's violin performance at the event highlighted the connection between coffee, art, and the aspiration for a beautiful life.

Artist Izara Thien Nga and beauty queen Anh Thy experienced the specialized and rich coffee ecosystem of the Trung Nguyen E-Coffee model. This model was once praised by CNN as "representing part of Trung Nguyen Legend Corporation's strategic vision to elevate Vietnamese coffee culture." At the A80 exhibition, the Trung Nguyen E-Coffee model was popular with visitors for its specialization and for "inspiring successful startups" in the community.

As part of the exhibition, Trung Nguyen Legend Corporation also collaborated with the People's Committee of Dak Lak province (UBND) to honor the national intangible cultural heritage of "Dak Lak Coffee Growing and Processing Knowledge." Miss Vietnam and Dak Lak Tourism Ambassador Ha Truc Linh, along with other delegates, explored the Trung Nguyen Legend ecosystem built in Dak Lak, contributing to making Dak Lak the "Destination of World Coffee" with attractions like the Coffee City, Zen Coffee Tour, Coffee Tour, and the World Coffee Museum.

At the exhibition, Trung Nguyen Legend continued to spread the energy of knowledge and the spirit of community service by donating books from the "Life-Changing Foundation Bookshelf." This is an activity that the company has been carrying out for nearly 15 years. Thousands of valuable books from the "Life-Changing Foundation Bookshelf" were signed and presented to a large number of visitors and young people by Vietnamese beauty queens, artists, and celebrities such as Miss Le Nguyen Bao Ngoc, actress Luong Thanh (seated on the far right in the photo), Miss Sports Doan Thu Thuy, Miss Humanity Nguyen Ngoc Mai, Top 5 Miss Vietnam Ho Ngoc Phuong Linh, and Miss Elegance Vu Nhu Quynh, spreading the energy of knowledge and youthful aspirations.

The talk show "Youth Aspiration - National Startup" with the participation of Miss Le Nguyen Bao Ngoc on the afternoon of 30/8 brought a vibrant atmosphere, attracting a large number of visitors, students, and pupils. During the exchange, Miss Bao Ngoc shared her personal development journey and her aspirations for national development, inspiring a generation of Vietnamese youth with ambition, ideals, and a spirit of dedication.

Top 5 Miss Vietnam Ngoc Mai, Phuong Linh, actress Luong Thanh, Miss Sports Thu Thuy, and Miss Elegance Nhu Quynh (from left to right) joined Trung Nguyen Legend in spreading the energy of mindfulness and creativity to a large number of visitors and young people at the A80 exhibition.

With its coffee culture space and series of activities, Trung Nguyen Legend continues to affirm its position as a leading Vietnamese coffee brand and commits to its journey of "putting Vietnamese coffee and coffee culture on the world map," accompanying the country in its rising era.

Diep Chi

Photo: TNL