This credit card series is developed under the "One is Enough" principle, integrating multiple card tiers, benefit systems, and privileges onto a single card. Rather than issuing a new card when financial needs change, the One Card is designed to accompany customers throughout their usage, continuously expanding limits and benefits without interrupting their experience.

According to VIB, this launch is the next step in its strategy to develop hyper-personalized financial solutions. It combines technology, data, and AI to build an ecosystem capable of evolving with customers through different life stages.

The One Card integrates multiple tiers, benefit systems, and privileges onto a single card. Photo: VIB

Nguyen Tuong, Deputy Chief Executive Officer and Head of Retail Banking at VIB, stated that customer needs constantly evolve through different life stages. As income increases, spending needs expand, and engagement with the bank deepens. Therefore, instead of designing a card suitable for only a few needs at a specific time, VIB aims to create a card that can continuously grow with its customers.

"This is also how we realize our vision of leading the market with hyper-personalized financial products and ecosystems," said Ms. Tuong.

A key differentiator of the One Card is its ability to automatically upgrade tiers based on the cardholder's financial capacity. Starting from the Gold tier, the card can be upgraded to Platinum and Signature, simultaneously increasing the maximum credit limit up to 2 billion VND and expanding corresponding benefits.

The upgrade process does not require issuing a new card. Cardholders continue to use their existing physical card without needing to update payment information on e-wallets, applications, or linked platforms. VIB states that this experience is built on data and AI, enabling the bank to continuously update customer usage needs over time.

Beyond its upgrading capability, the One Card is designed to cater to various spending needs within a single product. Cardholders can simultaneously choose cashback in up to three categories from 5 groups: shopping, travel, education, insurance, and international spending. These selections can be changed monthly based on actual needs. The highest cashback rate reaches 9%, with a maximum total value of 18 million VND per year, applied from the first transaction without a minimum spending requirement.

The One Card extends beyond financial incentives to offer privileges for frequent international service users. Cardholders receive a 100% foreign transaction fee waiver for the first three months, followed by a 1% fee for subsequent use, which is lower than the market average. This policy is suitable for payment needs during travel, business trips, or when using AI platforms, digital services, and global applications.

At the Signature tier, cardholders receive four complimentary airport lounge accesses, independent of spending volume, and gain access to a benefits ecosystem from VIB and Visa. Additionally, customers can convert their credit limit into cash advances via Super Cash and qualify for annual fee waivers under specific conditions.

A VIB representative stated that the One Card's value will continue to expand as customers increase their usage and engagement with the bank's ecosystem, aiming for a seamless experience rather than merely providing a payment tool. After years of pursuing its "Leading the Card Trend" strategy, the bank has built an ecosystem serving over 3 million cardholders. The launch of the One Card is considered the next step in developing personalized financial solutions, simultaneously introducing a new approach to credit cards where the product can adapt and evolve with customer needs.

Hoang Dan

Learn more about the One Card credit card and experience it now here.