Commemorating its 30th anniversary (1995-2025), Vietravel Tourism Joint Stock Company has launched a new brand identity alongside its new slogan: "Your Journey - Your Value".
Nguyen Quoc Ky, Chairman of Vietravel Holdings, emphasized that the unveiling of the new brand identity and slogan represents a significant image refresh and a strategic repositioning milestone. This move highlights the company's determination in a new era of development and aims to enhance the value that tourism brings to society and individual customers.
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Leaders and the Vietravel team at the launch event for the new brand identity system, marking 30 years of establishment and commencing a new development phase focused on innovation, sustainability, and customer-centricity. Photo: Vietravel |
Leaders and the Vietravel team at the launch event for the new brand identity system, marking 30 years of establishment and commencing a new development phase focused on innovation, sustainability, and customer-centricity. Photo: Vietravel
With this new look, Vietravel adopts a modern blue, a color symbolizing innovation, youth, and sustainability. The familiar red sun symbol, a recognizable mark over many years, has been refined and simplified. Its harmonious, dynamic composition conveys positive energy, an aspiration for growth, and a spirit of continuous creativity.
Accompanying the updated visual, the brand slogan "Your Journey – Your Value" reaffirms the company's direction for the upcoming period. It underscores a commitment to placing customers at the center, continuously enhancing service quality, ensuring each trip extends beyond destination discovery to become an experience-rich journey that delivers practical and sustainable value to travelers.
"The brand repositioning, 30 years after Vietravel entered the market, is more than just a visual change; it is a comprehensive re-evaluation aimed at improving adaptability to rapid market fluctuations, evolving traveler behavior, and increasingly high standards for experience quality", a company representative stated.
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Vietravel's logo before and after adjustment, featuring a simplified sun symbol and a more modern typeface in the new brand identity system. Photo: Vietravel |
Vietravel's logo before and after adjustment, featuring a simplified sun symbol and a more modern typeface in the new brand identity system. Photo: Vietravel
Over the next decade (2025-2035), Vietravel will steadfastly pursue three strategic pillars: green enterprise, digital enterprise, and deeply connected circular enterprise. The company will prioritize customer-centricity, innovation, and technology as key drivers for development.
Specifically, the green enterprise pillar highlights Vietravel's commitment to the environment and community, promoting responsible tourism, fostering sustainable living, and integrating local culture. The digital enterprise pillar represents progress in digital transformation, utilizing data and modern technology to personalize experiences, optimize operational efficiency, and build a smart ecosystem. The deeply connected circular enterprise pillar embodies a development philosophy based on long-term collaboration and engagement with customers, strategic partners, and the community. This approach involves sharing value, boosting local economies, and moving towards sustainable tourism development.
"This will be the foundation for Vietravel to create profound, sustainable journeys and contribute meaningfully to the growth of Vietnam's tourism industry, as well as the nation's standing on the global tourism map", Nguyen Quoc Ky said.
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Vietravel staff at the new brand identity launch event. Photo: Vietravel |
Vietravel staff at the new brand identity launch event. Photo: Vietravel
Established in 1995 during a challenging period for Vietnam's tourism market, Vietravel harbored the ambition to build a professional travel brand. Its goal was to help travelers discover unique local cultural values and broaden connections between Vietnam and the world. Starting with its initial tour routes, the company gradually expanded its scale, standardized services, and diversified its products and markets.
(Source: Vietravel)
