Themed "50 years – serving Vietnamese aspirations," Vinamilk designed its booth as a multi-sensory experience journey. The central highlight is a "serving heart" icon featuring a large interactive screen, allowing visitors to explore the brand's history visually. From this focal point, successive spaces unfold like spreading "heartbeats", guiding viewers through the company's journey of contributing to public health.

Vinamilk's booth attracted many visitors on opening day. Duy Cuong

The booth's dynamic design received positive feedback from attendees. Giang, a visitor, commented that the space created a sense of connection. He was most impressed by the "heartbeat of aspirations" area, which showcased the company's global footprint through prestigious certifications such as Clean Label Project (US), Superior Taste Award, and Monde Selection (Belgium).

Beyond its history, the "heartbeat of nutrition" zone highlighted key product categories. The brand presented familiar products such as 100% sterilized fresh milk, ADM nutritional milk, premium Gelato ice cream, Probi drinking yogurt, and HayDay kombucha tea. The premium Vinamilk Green Farm brand also featured its fresh milk with a grassy-floral aftertaste, utilizing innovative dual vacuum technology, alongside its A2 protein milk line. Throughout the event, the company hosted interactive activities, inviting visitors to sample products on-site to enhance real-world engagement.

Visitors interact at the "serving heart" area to explore Vinamilk's 50-year story. Duy Cuong

Pham Tuyen, director of Vinamilk Hanoi branch, noted that in a health-focused industry, innovation extends beyond technology to customer connection. Through the immersive exhibition experience, the company aims to bring its nearly half-century journey of service closer to the public.

Pham Tuyen, director of Vinamilk Hanoi branch (center), receives flowers and a commemorative plaque from the organizers. Duy Cuong

Beyond consumer-focused activities, Vinamilk actively contributed to a series of professional seminars, discussing the sustainable development of the dairy industry. There, Bui Thi Thu Hoai, director of product research and development, shared breakthroughs in high-tech applications for processing and packaging. The company also presented green transformation solutions in dairy farming, innovative brand building strategies, and multi-faceted insights into consumer behavior trends for ice cream and beverage categories. These practical experiences enriched in-depth discussions, aiming to improve the quality and efficiency of Vietnam's dairy industry.

Vinamilk representatives with guests at the event. Duy Cuong

Established in 1976, the company currently operates an international-standard production system with 15 farms and 16 factories. Ranked 36th globally by revenue in the dairy industry, its products are now available in 65 countries and territories, poised for growth in a new development cycle.

Held from 28 to 31/5 in Hanoi, the 2026 Modern Dairy, Ice Cream, Milk Tea, and Beverage Exhibition spans 4,000 m2. The event gathered 250 booths from 14 countries and territories. It served as a hub for the latest technology and a comprehensive networking platform for businesses, experts, and consumers.

Thanh Thu