For the first time, a Vietnamese representative has secured the number one position for brand strength in the global hospitality industry. According to the Brand Finance report, Vinpearl achieved a brand strength index (BSI) score of 95,4 out of 100 and received an AAA+ rating. This is the highest level in the brand evaluation system, reflecting investment efficiency, customer trust, and the ability to generate business value. In addition to this surge in strength, the brand's value also increased 86% compared to the previous year, reaching 381 million USD, placing Vinpearl in the Top 50 most valuable hotel brands globally for the first time.

Brand Finance is a leading independent brand valuation consultancy headquartered in London, UK. Annually, the firm publishes valuation reports for over 5.000 of the world's largest brands based on two core criteria: Brand Value (monetized) and Brand Strength Index (BSI). Brand Finance's results comply with international ISO standards, where AAA+ is the highest rating, demonstrating a brand's superior competitiveness and trust in the global market.

Panoramic view of the Vinpearl Nha Trang resort and entertainment complex. *Photo: Vingroup*

Experts from Brand Finance attribute Vinpearl's leap to comprehensive acceleration across all operational segments. Regarding financial capabilities, this year marks the milestone of VPL shares joining the VN30 index basket on the stock exchange. The company also successfully raised 255 million USD in investment capital from international funds, including: SeaTown Holdings, Oman Investment Authority, and Vietnam Oman Investment.

To increase international visitor numbers, the company continually expands its network through strategic cooperation agreements. Prominent regional and global partners such as: Marriott International, IHG Hotels & Resorts, Agoda, Klook, and AirAsia MOVE have collaborated with Vinpearl to implement various programs aimed at enhancing service quality and diversifying customer markets. The presence of a Vietnamese brand in the global tourism supply chain is considered to establish a new position for the domestic hospitality industry.

Regarding products, the Vinpearl ecosystem continues to expand into various segments. This year, the company launched Vinpearl Legendlux, a 6-star ultra-luxury hotel brand, and introduced the new-generation VinFun hotel line targeting young, dynamic customers. Additionally, Vinpearl developed specialized services for seniors under the Vin New Horizon brand and invested in large-scale live entertainment shows like "Dat nuoc thien hung ca". Organizing The Vietnam Grand WeddX international wedding industry exhibition also demonstrates the group's efforts to diversify customer experiences.

Beyond the Brand Finance rankings, numerous other international tourism organizations and platforms acknowledge the strength of this ecosystem. VinWonders Nha Trang is currently Vietnam's sole representative on the list of the world's 100 most attractive family entertainment destinations. Vinpearl Resort & Golf Nam Hoi An received the ASEAN Green Hotel Award 2026. Booking platforms such as: Booking.com, Agoda, and Trip.com consistently rank Vinpearl's accommodations highly in their annual polls.

Established in 2003, Vinpearl currently operates 62 facilities across 20 provinces and cities nationwide. The system includes 35 five-star hotels and resorts with a total of over 17.500 rooms, 15 theme parks, 6 golf courses, two semi-wildlife care and conservation parks, along with international convention centers and theaters.

Thanh Thu