The launch event was held on 25/9 at MSB's new headquarters in Hanoi. During the event, the bank featured an experiential space, "MSB Digital Universe", where guests explored the features of both platforms through interactive screens and technology demonstrations.

At the event, representatives from MSB's leadership shared the journey of developing the two platforms, MSB Digital Bank and MSB Business Banking. As part of this project, the bank redesigned nearly 40 end-to-end customer journeys and digitized approximately 70% of internal processes.

The bank's representatives stated that instead of developing them separately, MSB simultaneously launched both digital platforms. This approach aims to comprehensively address financial challenges for both key customer segments.

Bank representatives share insights on the two new digital platforms. *Photo: MSB*

For the individual segment, MSB Digital Bank is positioned as an intelligent financial assistant. It integrates daily transactions, card management, credit, and insurance, alongside a shopping ecosystem on its Marketplace and MSB Rewards for points redemption.

The application is built on the Backbase platform, integrating security technologies such as FIDO, facial authentication, and Bshield. According to the bank, these technologies are used for authentication, account protection, and personalizing user experience.

Guests experience the "MSB Digital Universe" space. *Photo: MSB*

Meanwhile, MSB Business Banking was created to solve the complex operational challenges faced by the business community. This includes individual business households, small and medium-sized enterprises (SMEs), large corporations, and foreign direct investment (FDI) entities. The platform integrates credit and non-credit operations, allowing businesses to perform tasks such as account opening, credit issuance, payments, disbursements, and cash flow management digitally. Technologies like FIDO, ePay biometrics, OCR, and SmartCA are applied in the authentication and transaction processing.

MSB's leadership and strategic technology partners Backbase and SmartOSC officially activate the two digital platforms. *Photo: MSB*

Speaking at the event, Vu Ngoc Bong Lai, Director of Strategy and Innovation at MSB, noted that the launch of these two platforms is a strategic milestone. It realizes MSB's long-term vision to create an intelligent financial ecosystem and elevate the digital experience for customers.

"We aim for a seamless, intelligent, and secure financial journey for our customers, whether they are individuals or businesses", Lai said.

Minh Ngoc

Readers can find information about MSB's products and services here or contact the hotline 1900 6083 (for individual customers) and 1800 6260 (for corporate customers).