According to a brand representative, July 24 was chosen to align with the "24/7" message, which is central to Wink's brand identity. This day also serves as an opportunity to introduce the Stay24 model, allowing guests to check out exactly 24 hours after checking in, rather than adhering to fixed hotel times.

Self check-in counter in the hotel's Wink Space. Photo: Wink Unscripted by Hyatt

On July 24 this year, the brand will host a series of activities at Wink Saigon Centre, including: a DJ party, a pajama party, a noodle-making experience with a chef, and an early morning fitness class. Some activities will also take place at Wink Tuy Hoa Beach and Wink Hai Phong Centre. The program is open to the public, with a detailed schedule to be updated on each hotel's social media channels prior to the event.

Additionally, amenities such as the gym, bar, self-service laundry area (Laundromat), and Grab & Go at Wink hotels operate 24/7.

Grab & Go – a 24/7 convenience store at Wink. Photo: Wink Unscripted by Hyatt

Specifically on July 24, Wink is offering an additional free night stay for guests who book directly via the system's hotline or email. This complimentary night can be used consecutively with the booked night and is subject to the program's terms and conditions.

As a special gesture, close friends of the brand will receive a "broken" watch, not due to a technical fault, but as a symbolic message that "at Wink, no one needs to worry about keeping track of time".

Michael Piro, General Director of Wink Unscripted by Hyatt, stated that joining Hyatt's Unscripted collection continues the philosophy the brand has pursued since its inception: hotels need to adapt to customer needs. According to him, the Stay24 model is maintained as an operational principle rather than just a marketing message. "Instead of making customers revolve around fixed check-in and check-out times, we choose to give them full control over their schedule", he said.

The Stay24 program provides 24-hour accommodation service regardless of the guest's check-in time. Photo: Wink Unscripted by Hyatt

Wink Unscripted by Hyatt is a lifestyle hotel brand developed by the Indochina Kajima joint venture (Indochina Capital and Kajima Corporation). The brand currently operates 6 hotels in TP HCM, Da Nang, Phu Yen, Can Tho, and Hai Phong, with Wink Hanoi Westlake scheduled to open in April 2027. These hotels are developed with a focus on lean design, sustainable operations, and technology application, featuring the Stay24 model and 24/7 amenities as highlights of the stay experience.

Unscripted by Hyatt is Hyatt's collection of lifestyle hotels, targeting travelers who appreciate flexible and personalized experiences. Hotels within the collection are positioned as boutique models, encouraging guests to freely explore destinations and enjoy their journey in their own way.

The Dan

Wink Unscripted by Hyatt: Guests booking directly on July 24 via hotline (028 2250 8531) or email: book@wink-hotels.com will receive an additional free night stay, to be used consecutively with the booked night. Terms and conditions apply.