Since 2025, the ao dai has gained popularity in daily life, becoming a favored choice for many when taking photos on the street. Consequently, the Tet ao dai market began its launch in early December last year. Good quality designs typically range from 600,000 dong to 3 million dong per set. On e-commerce platforms, affordable ao dai remain at prices similar to last year, ranging from 200,000 to 400,000 dong.

This year, double-flap ao dai, featuring two front and two back flaps, have appeared widely in local fashion stores. These designs use thin silk or soft chiffon, creating fuller flaps while maintaining a soft, flowing silhouette.

Among the promoted designs are sheer ao dai with puffed, elasticated sleeves, offering a fresh and youthful look. To make the design more charming and eye-catching, it is suggested to pair it with a matching scarf, which can be worn around the neck or as a head covering. *Remmus*.

Modernized ao dai with a Y2K aesthetic are also a new highlight in this year's consumer market. The design blends a halter neckline and traditional long flaps with ruffled detailing on the bodice and pleated accents on the lower flaps. This item pairs well with a chiffon skirt or wide-leg jeans, popular choices among Gen Z. *Remmus*.

Elaborately embellished ao dai are promoted by some mid-range and high-end brands, targeting formal events. *Chung Thanh Phong*.

Popular for the past two years, sequin ao dai continue to evolve. However, instead of small sequins, some brands are experimenting with larger sequins to create a more eye-catching and prominent effect. *Chung Thanh Phong*.

This Tet season, girls also have the option of romantic and classic lace ao dai, paired with ballet flats. Many appreciate this design because it is timeless. *Mare*.

Glossy silk ao dai with traditional floral patterns are suitable for older individuals or elegant events. *Nam Phuong Y*.

Another hot trend is velvet ao dai, which provide warmth, designed for girls who prefer a classic style in cold regions. *H2B a La Mode*.

The Tet 2026 season sees a surge of ao dai designs in muted tones, playfully dubbed “phu ba” (wealthy lady) ao dai. These designs feature stylized royal patterns, aiming for a dignified and noble appearance.

Sao Mai