Blokecore fashion heats up ahead of the World Cup

Blokecore - a style combining fashion and football - is a popular choice for many during the World Cup season.

According to *The Guardian*, blokecore is the most adopted trend leading up to the World Cup, the planet's biggest football tournament. Blokecore is a portmanteau of "bloke" – referring to football enthusiasts in England, Australia, Ireland, New Zealand, and South Africa – and "core" (fashion style). *Photo: Instagram Genovez Camila*

According to *Instyle*, this keyword has appeared on social media platforms such as TikTok, Instagram, and X, with millions of posts sharing sports-style outfit combinations. *Photo: Instagram Oma*

According to *Vice*, blokecore began to emerge in the late 1970s, coinciding with the explosion of the casual trend, a simple and comfortable way of dressing. At that time, football supporters followed English clubs playing in Europe, wearing jerseys and Adidas trainers, mixing them with everyday attire to create a distinctive stadium style. *Photo: Instagram Yeshua Visuals*

During the 2021-2022 period, TikTok experienced a global surge. In 12/2021, American TikToker Brandon Huntley was among those who popularized the term "blokecore" by posting a video featuring a football jersey and jeans, accompanied by the announcement: "Hottest trend of 2022: Blokecore". This keyword quickly garnered hundreds of millions of views. *Vogue* noted that Generation Z's nostalgia and the 2022 World Cup in Qatar propelled this style into a mainstream phenomenon. *Photo: Instagram mitchellnessbr*

In the 1990s, the style spread, amplified by music. According to *Harper's Bazaar*, legendary bands like Oasis and Blur frequently performed in Manchester City jerseys or sports sweatshirts. This made team jerseys and fan apparel highly sought after. The quintessential fan outfit of this era included a retro football jersey, straight-leg jeans or sweatpants, and Adidas T-Toe shoes. *Photo: Instagram westsidejersey*

Today, blokecore is no longer fashion exclusively for football supporters. This style is now seen as a gender-neutral fashion language, applied in daily life. Many leading entertainment stars such as Rihanna, Bella Hadid, and Hailey Bieber have promoted this trend. In 2022, singer Jennie from Blackpink caused a sensation when she wore a Manchester United jersey in the "Pink Venom" music video. *Photo: Instagram Fashionverse*

In 2026, the style of wearing sports jerseys has been "softened" and made more flexible with coquette-style mini skirts, a classic, romantic, and alluring fashion trend.

While 10 years ago jerseys were primarily for football fans, today they have become a part of the streetwear wardrobe and are adapted into many styles. *Photo: Vasilieva Dasha*