Chaumet selected the four beauty queens for "The Crown Within" story, featured on the cover of L'Officiel magazine. This initiative aims to portray the unique values that lie beyond their titles and the accompanying glamour.

Under the vision of creative director Alex Fox and photographer Tri Nghia, beauty queens Tieu Vy, Luong Thuy Linh, Thanh Thuy, and Phuong Khanh are presented with distinct styles. Specially designed Chaumet jewelry highlights each queen, contributing to their complete portrayal.

Miss Vietnam 2018 Tieu Vy chose the Josephine Ronde d’Aigrettes design, complementing her elegant beauty. The white gold and diamond pieces from the collection impress with their delicate lines, featuring a soft waterdrop motif on the necklace, earrings, and ring.

Diamonds adorning the neck, ears, and hands create a subtle sparkle, exuding feminine beauty.

Miss World Vietnam 2019 Luong Thuy Linh selected the Bee de Chaumet jewelry set, launched in 2011 and inspired by the bee motif associated with Napoleon I. Chaumet stylized this image into hexagonal honeycomb cells, forming a consistent motif across the ring, earrings, and pendant chosen by the beauty queen for the L’Officiel cover.

Bee de Chaumet, paired with a Hortensia watch, creates a modern, youthful look, distinct from the softness of Josephine. The white gold honeycomb cells are arranged continuously, making a statement individually and forming a seamless jewelry ensemble when combined.

Bee de Chaumet impresses with restrained geometric lines, where hexagonal cells combined with diamonds create highlights on the neck, ears, and hands. The blue hue of the Hortensia watch stands out amidst the white gold and diamonds, offering contrast to the overall aesthetic.

Miss Vietnam 2022 Thanh Thuy was favored by the brand with the Josephine Aigrette collection, one of the jewelry lines deeply rooted in the jeweler's heritage. In the photoshoot, she appears with a Josephine Aigrette necklace, earrings, and ring, all featuring the distinctive V-shape.

This combination creates an interesting dialogue between heritage and youth. Josephine Aigrette directly recalls Chaumet's tiara tradition, while Thanh Thuy is the youngest among the four beauty queens. The distinctive V-shapes and pear cuts of the collection bring a sharp elegance to her youthful appearance, while maintaining a graceful look throughout the photoshoot.

Miss Earth 2018 Phuong Khanh chose Torsade de Chaumet, presenting a bolder option. The white gold necklace and earrings explore the collection's signature twisted lines, paired with a Les Eternelles de Chaumet Pavees ring.

The diamond-studded twisted lines of Torsade de Chaumet create a distinct sense of movement, suiting Phuong Khanh's image. Torsade not only complements her appearance but also accentuates the beauty queen's mature, confident, and individualistic charm.

The four beauty queens wear Chaumet jewelry with four different styles and demeanors. Similarly, Josephine Ronde d'Aigrettes, Bee de Chaumet, Josephine Aigrette, and Torsade de Chaumet thus become four distinct choices with varying nuances. Through the photo series, the beauty queens embody the spirit of "The Crown Within"—that a woman's value is not solely defined by her title, but also by how she continues to assert herself after the moment of coronation.

Hai My

Photos: Alex Fox, Tri Nghia