H'hen Nie partners with Routine for Coffee Lovers 6 collection

Miss H'hen Nie serves as the image ambassador, showcasing fashion brand Routine's Coffee Lovers Series 6 collection.

H'hen Nie received applause as the vedette for the Coffee Lovers Series 6 fashion show. The blend of modern fashion, positive energy, and a nature-inspired concept created an emotional runway at Routine U Space.

Routine launched its Coffee Lovers Series 6 collection with a two-day event on 16-17/5 at the Routine U Space store. Centered on the theme "Blooming in the Forest", the program drew attendees with diverse experiences, the presence of H'hen Nie, and various activities celebrating sustainable fashion.

As the image ambassador for the new collection, Miss H'hen Nie highlighted its healthy, modern, and approachable aesthetic through t-shirts and wide-leg pants. After experiencing the new designs, H'hen Nie expressed her impression of the advanced coffee ground material, noting its cool, lightweight feel, shape retention, and superior odor-neutralizing properties.

The performance space drew inspiration from a blooming coffee flower forest. A series of fresh, neutral-colored designs, embodying a minimalist yet modern spirit, were introduced to the audience, conveying the message "bloom in your own way."

The new collection utilizes recycled materials from coffee grounds and plastic bottles, making it both fashionable and environmentally friendly. The producer emphasized its odor-neutralizing, quick-drying, UV-resistant properties, and a cool sensation on the skin. The soft new suede fabric surface and durable structure ensure the products maintain their shape after multiple washes.

Additionally, upon check-in, guests received a gift combo including a Blooming coffee cup, Italio ice cream, Cocoon body scrub, LaVie mineral water, and various vouchers and gifts from partner businesses (Sony, DeAndre, Hoa Thong, Very Nice, L'Amour, Pho Ben Doi).

Inspired by the image of coffee blossoms blooming in Vietnam's mountains and forests, Coffee Lovers Series 6 celebrates gentleness, resilience, and vitality through its "Blooming in the Forest" concept. A brand representative explained: "Without fanfare or extravagance, coffee flowers quietly bloom in nature, symbolizing each individual's journey of growth. In this journey, everyone has their own pace of development, without the need for comparison or haste."

Continuing the Coffee Lovers line, Routine envisions sustainable fashion not just in materials but also as a lifestyle experience for the youth community.

"Through Coffee Lovers Series 6, we aim to inspire a journey of natural development for each individual, much like coffee flowers quietly blooming in the forest—authentic, resilient, and uniquely beautiful," the business representative added.

The event featured an array of interactive experiences. Creative workshops offered guests opportunities to make coffee bean cookies with Lemoon, paint tote bags with Pho Ben Doi, arrange flowers at the L'Amour workshop, brew "phin" coffee with La Viet, and design charm bracelets with Very Nice Bracelet. These activities fostered connection and helped guests better understand the slow-living, creative, and nature-connected spirit that "Blooming in the Forest" aims to convey.