According to Variety on 19/9, Taylor Swift's film is scheduled to premiere on 3/10, coinciding with the release of the artist's 12th studio album - The Life of a Showgirl. The project is described as a "release party" for the new music, running through 5/10. With a runtime of 89 minutes, fans will enjoy the album's first music video - The Fate of Ophelia, behind-the-scenes footage, other lyric videos, and Swift's "never-before-heard reflections" on the new songs.

Taylor Swift's theatrical project is attracting much attention. Tickets are priced at 12 USD. Photo: *Taylor Swift’s Instagram*

In the US, thousands of theaters will screen Swift's film, including 540 locations under AMC Theatres Distribution - the company partnering with the artist for theatrical distribution. The project will also be available in over 100 countries, but not with a simultaneous release date. Countries including Canada, Mexico, the UK, France, Ireland, Germany, Switzerland, Austria, Belgium, the Netherlands, Luxembourg, Sweden, Norway, Finland, Denmark, South Africa, Australia, and New Zealand will have screenings on the same day as the album's release. Other regions will have viewing schedules the following week.

International media and social media platforms are constantly updating information regarding Swift's latest announcement. On Instagram, the film's introductory post has garnered approximately 2.5 million likes and over 500,000 shares.

Variety also reported that in recent weeks, Swift has been rumored to be on the verge of announcing a theatrical film. At that time, many viewers speculated that it would be a documentary about The Eras Tour concert. However, some fans believed that it was unlikely for the artist to release a retrospective work alongside a new music product.

Furthermore, the news site suggests that theater operators are enthusiastic about Swift's return, given her past profitability for them. In 2023, Taylor Swift: The Eras Tour achieved the record for the highest-grossing concert film in history, earning 181 million USD domestically and 262 million USD globally.

This time around, Taylor Swift: The Official Release Party of a Showgirl will only have a limited theatrical run. As a result, the media predicts that its box office earnings will not match the previous film. However, it is still considered a lucrative opportunity for theaters.

Born in 1989, Taylor Swift is known as the "princess of country music" in the American music scene. She debuted in 2006 and quickly achieved considerable success. In her nearly 20-year career, she has received 14 Grammy Awards, 30 VMAs, and organized several major tours. In 2023, she was named TIME's "Person of the Year." In 11/2024, Billboard magazine ranked her second in their top 25 Greatest Pop Stars of the 21st Century. Her current net worth is 1.6 billion USD, according to Forbes. She is engaged to her boyfriend, football player Travis Kelce, who is the same age.

In August, she announced her return to the music scene after over a year of success with The Tortured Poets Department. The new album contains 12 songs, inspired by the joy of her The Eras Tour concert series (2023-2024). On 13/8, she caused a stir by unveiling the album cover, featuring a glamorous showgirl aesthetic.

Phuong Thao (*Variety*)