The a2 Milk Company (New Zealand) launched its a2 Gentle Gold nutrition product in Vietnam on 18/6. The product is designed for children from 3 years old, using pure A2 protein, and produced according to the company's True a2 process.
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The a2 Milk Company launches a2 Gentle Gold in the Vietnamese market. Photo: Song Lanh Company |
The a2 Milk Company launches a2 Gentle Gold in the Vietnamese market. Photo: Song Lanh Company
With the theme "Pioneering the future of dairy for good," the event not only marked a milestone in the 9-month journey since a2 Platinum arrived in Vietnam, but also demonstrated The a2 Milk Company's long-term commitment to supporting the healthy development of Vietnamese children.
The event brought together over 200 guests, including diplomatic representatives and brand leaders, and attracted the attention of nutrition experts, mother and baby distribution systems, and prominent childcare specialists.
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Mr. Yohan Senaratne - International Business Managing Director of The a2 Milk Company. Photo: Song Lanh Company |
Mr. Yohan Senaratne - International Business Managing Director of The a2 Milk Company. Photo: Song Lanh Company
Company representatives stated that a2 Gentle Gold is developed based on a2 Milk's advanced nutrition technology. Its 100% natural A2 protein is easily digestible, expanding access to more Vietnamese children. The product demonstrates the brand's ongoing efforts to bring high-quality, real A2 protein closer to every family.
Speaking at the event, Mr. Yohan Senaratne, International Business Managing Director of The a2 Milk Company, shared that across all markets where the brand operates, the core of their success is producing the highest quality products in internationally certified factories, whether in their own facilities or through strategic partners in New Zealand, Australia, and the US.
At the event, The a2 Milk Company also announced a strategic partnership with its Vietnamese distributor, Song Lanh Marketing and Distribution Joint Stock Company (Song Lanh Company), to bring a2 Gentle Gold nutrition products to Vietnamese families. This is considered a significant step, marking the presence of the a2 Milk brand in the retail channel, while bringing high-quality, easily absorbed A2 protein nutrition products closer to consumers.
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Nutrition experts analyze A1 and A2 proteins at the event. Photo: Song Lanh Company |
Nutrition experts analyze A1 and A2 proteins at the event. Photo: Song Lanh Company
Founded in New Zealand in 2000, The a2 Milk Company, from its inception, discovered and developed milk containing only A2 beta-casein protein. This natural protein supports healthy digestion and better absorption for many individuals, especially children and those with sensitive digestive systems. Furthermore, The a2 Milk Company has built a True a2 ecosystem, from cow breeds to farming, harvesting, and production processes, to ensure every drop of milk is pure and free of A1 protein, a factor that can cause indigestion.
Hai My
