Mineaderm, a Turkish dermo-cosmetic brand, recently entered the Vietnamese market. It aims to provide advanced skincare solutions for spas and clinics, guided by a philosophy of scientific rigor, gentleness, and sustainable efficacy. Available at cosmetic chains, each Mineaderm product undergoes extensive research, utilizing biotechnology to optimize active ingredient absorption, ensure lasting results, and minimize irritation, even for sensitive skin.

A key innovation is the liposomal phospholipid delivery system. This technology employs a biological active ingredient carrier with a structure similar to cell membranes. It protects active compounds from oxidation, stabilizes their purity, and ensures deep penetration into cellular layers.

"This delivery system is a core differentiator," a Mineaderm representative stated, "enhancing the effectiveness of our vitamin C and light-sensitive active ingredients while remaining gentle, without causing dryness or irritation."

Mineaderm products. *Photo: Mineaderm Vietnam*

The brand also incorporates plant stem cell technology. A notable example is regenistem red rice extract, derived from red rice callus tissue. This extract is rich in antioxidant compounds, helps inhibit melanin production, protects cellular DNA, and promotes youthful skin.

Furthermore, Mineaderm integrates a multi-layer hydration solution featuring 5-molecule hyaluronic acid (5-Molecule HA). This technology combines HA molecules of varying sizes to maintain stable moisture from the skin's surface to the dermis, resulting in smoother skin and faster recovery after aesthetic treatments.

The product line also utilizes a range of active ingredients cultured and stabilized through biotechnology. These include: vitamin C, alpha-arbutin, niacinamide, peptide, ferulic acid, panthenol, rice extract, and licorice extract, all formulated to support skin after procedures like peels and laser treatments, or for sensitive skin.

The brand's typical biotechnology. *Photo: Mineaderm Vietnam*

Mineaderm's diverse product portfolio, spanning cleansing, moisturizing, repairing, anti-aging, and skin protection, enables spas and clinics to seamlessly integrate these products into existing treatment protocols. This also helps establish European-standard home skincare routines for clients.

According to a Mineaderm representative, the beauty industry is increasingly competitive. To stand out, spas and clinics must not only leverage advanced technology but also establish a synchronized product ecosystem. This ensures customers experience a comprehensive journey from their initial visit through to the completion of their treatment course.

"Mineaderm can extend the value of services," the representative noted. For example, after undergoing intensive procedures like peels or laser, clients can continue their skincare regimen at home using the same products utilized at the spa, thereby reinforcing their beauty results.

Ms. Nguyen Huong, manager of Petunia Charm Center in Hanoi, shared that her facility has consistently sought products effective for both professional aesthetic treatments and continued home use.

"Mineaderm meets these two needs, absorbing quickly, being gentle, and not clogging the skin," Ms. Huong affirmed. "I use these products for all dermatological services at our spa. After experiencing treatments here and continuing with the products at home, many clients report stable, healthy, brighter skin with fewer recurrences."

Beyond product provision, Mineaderm offers strategic partnership, supporting its collaborators with comprehensive product knowledge training, treatment protocol consultation, and co-development of marketing campaigns.

Brand representative signing with Van Minh partner. *Photo: Van Minh Group*

Established in 2012 in Turkey, Mineaderm is a biotechnological dermo-cosmetic brand under AKS Cosmetics. It offers a range of skincare, hair care, and body care products, currently distributed in over 20 markets globally. Mineaderm Vietnam Co., Ltd. serves as the official product distributor in the Vietnamese market.

By Hieu Chau

For more information, please contact:

Mineaderm Vietnam Co., Ltd.

Address: 10, alley 281, Phuong Mai street, Kim Lien ward, Hanoi

Fanpage: Mineaderm Vietnam

Hotline: 0982 898 644

Website: mineaderm.com.vn