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Friday, 12/6/2026 | 08:03 GMT+7

Radiesse unveils new brand identity

Radiesse's updated brand identity and packaging feature a modern design with a signature blue hue, aligning with Merz Aesthetics' global branding strategy.

The brand's representative stated that this refresh aims to create a cohesive, modern, and unified image globally, while also reinforcing the product's scientific foundation.

A key feature of the new identity is its modern design, incorporating soft lines and shapes inspired by molecular structures and natural movement. This design balances scientific integrity with aesthetic appeal, ensuring consistency with Merz Aesthetics' worldwide branding.

Radiesse's new packaging appearance is designed to be modern, streamlined, and more intuitive. *Aesthetic And Health*

The company assures that this rebranding does not alter the product's composition, quality, or efficacy. Radiesse maintains its original formula, featuring the active ingredient calcium hydroxylapatite (CaHA), with only external aesthetic changes.

A Merz Aesthetics representative affirmed, "The brand identity refresh is part of our long-term commitment to development, continuing to deliver scientifically-backed aesthetic solutions that promote natural and lasting beauty."

Representatives from Aesthetic And Health Medical Equipment Company Limited with Radiesse's new packaging. *Aesthetic And Health*

Radiesse, a calcium hydroxylapatite (CaHA)-based biostimulator solution, is a key offering from Merz Aesthetics. Backed by years of research and application, it is currently a preferred choice among aesthetic professionals in numerous countries.

In Vietnam, alongside the launch of its new brand identity, Radiesse continues to be officially distributed by Aesthetic And Health Medical Equipment Company Limited. Customers can verify product authenticity via the authentication stamp and serial code on the packaging.

Thai Anh

By VnExpress: https://vnexpress.net/radiesse-doi-nhan-dien-thuong-hieu-5084142.html
Tags: beauty health and beauty Radiesse

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