Vietnam is a strategic market for Shenzhen Angel Drinking Water Industrial Group (Angel Group) in its Southeast Asia expansion, following Singapore, Thailand, Malaysia, and Indonesia. The company recognizes Vietnam as one of the most dynamic countries in the region, with high demand for clean water from both households and businesses.
Angel Group notes that amid strong urbanization, consumers are not only concerned with impurity removal but also prioritize drinking water standards, filtration technology, and user experience. "This presents an opportunity for global brands with a technological foundation to enter and achieve long-term growth," stated a company representative.
 |
The under-sink water purifier series features two separate systems for washing and drinking water. Photo: Anjier Vietnam |
Upon entering the Vietnamese market, Angel Group operates under the Anjier brand to ensure brand consistency and comply with local legal requirements.
In its initial phase, the brand's product portfolio includes: countertop water purifiers; under-sink purifiers; and faucet water filters. The first two product lines utilize reverse osmosis (ro) technology.
The manufacturer emphasizes that its under-sink models are tankless, aiming to ensure hygiene and prevent re-contamination—a common requirement in the premium segment. The countertop models, conversely, focus on convenience, ease of use, and modern design, suitable for any living space.
 |
Countertop water purifier series. Photo: Anjier Vietnam |
One of the brand's best-selling products is the Anjier T4, a countertop water purifier that requires no installation. It allows users to adjust water temperature by 1 degree C increments and integrates a mineral replenishment feature.
"We continue to guide our development based on advanced water purification technology, international quality standards, and a focus on user experience," an Anjier representative said.
 |
The brand showcased its products at Aquatech Amsterdam 2025 – an exhibition for water technology and solutions. Photo: Anjier Vietnam |
Going forward, the brand plans to expand its product catalog and increase its presence in Vietnam. The goal is to build a comprehensive water purification solution ecosystem, from household to commercial scale.
Currently, Anjier is present in 65 countries, serving hundreds of millions of users. Its products are certified by NSF (US), UL, SGS, and TÜV—organizations specializing in assessing food safety and water treatment standards in Europe and North America.
Dong Ve
In Vietnam, Anjier products are distributed by O-Tech Vietnam.
