Bia Saigon initiated a unique fan engagement campaign during the AFF Cup 2026, culminating in a record-setting Tifo banner. This massive display, crafted from over 50,000 messages of support, symbolized the collective spirit of Vietnamese football enthusiasts.
The initiative began with an online call for fans to submit messages to the team through the "Dzo Vang Vietnam" activity on Zalo. With just a few simple steps, users could contribute their personal wishes to this collective effort.
Following the campaign, Bia Saigon received over 50,000 encouraging messages. These individual messages were then connected and transformed into a large Tifo, allowing the community's support to be visually displayed in a football setting.
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Bia Saigon's Tifo banner displayed on Nguyen Hue Walking Street. Photo: Sabeco
Bia Saigon unveiled this cheering banner on Nguyen Hue Walking Street in TP HCM during the AFF Cup 2026 semifinals and final matches. Amidst a red-themed atmosphere, thousands of fans gathered to watch the games, eagerly awaiting every development on the field.
When the Tifo was unfurled in the central gathering area, the previously submitted wishes were realized into a large image, blending with the crowd's chants of "Vietnam vo dich" (Vietnam champion).
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As an official partner of the Vietnamese National Football Teams, Bia Saigon organized a public viewing event in TP HCM. Photo: Sabeco
According to a Bia Saigon representative, the banner's uniqueness stemmed from its content being formed by the actual messages of support fans sent to the team. This allowed each individual to not only participate in cheering but also directly contribute to a collective community symbol.
The banner was subsequently recognized as a Vietnamese record, marking a significant milestone in Bia Saigon's fan engagement activities throughout the season.
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Through Bia Saigon's Zalo Game, the fan community submitted over 50,000 encouraging messages, demonstrating a spirit of unity as they rallied behind the National Team. Photo: Sabeco
The cheering campaign also extended to real-life public viewing events across the country, with designated locations in TP HCM, Ha Noi, An Giang, and Can Tho.
Large LED screens and interactive activities transformed these locations into centralized viewing and cheering spaces, helping fans from various localities immerse themselves in the tournament atmosphere. Through these live broadcast points, fans not only followed the match developments but also directly contributed to the event's fervent atmosphere. The unity among spectators from many provinces and cities became a crucial source of spiritual motivation, empowering the Vietnamese National Team players on the field.
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Bia Saigon's public viewing locations. Photo: Sabeco
On Nguyen Hue Walking Street, the event scaled up significantly during the semifinals and final, attracting thousands of spectators. From wishes written online to cheers at viewing points and finally the unfurling of the Tifo, the series of activities formed a continuous journey: each individual wish connected to become a collective force of support.
A Bia Saigon representative stated that thousands of spectators collectively experienced a range of emotions, from intense focus and anticipation during each play to moments of explosive celebration with the team. This imagery conveyed the event's message, "Connecting Millions of Hearts". As the initiator, Bia Saigon created a community connection space. However, the core element fueling the program's fervor was the passionate dedication of the fans.
Through a series of connecting activities, from online platforms to live cheering points nationwide, Bia Saigon continues to affirm its role as a brand deeply integrated into the community's spiritual life. Beyond maintaining its partnership with the Vietnamese National Football Teams in major tournaments, the company also acts as a bridge, gathering widespread fan support and thereby contributing to the spread of national pride and encouragement for local athletes in various arenas.
Yen Chi
