The short film Nguoi Nha, launched on 5/9, gained significant attention on digital platforms, accumulating a total of 30 million views. Content on Facebook reached 10,5 million views, TikTok 15 million, YouTube Viettel Tammi 3,1 million, and other platforms 1,33 million.
The film's script explores familiar aspects of 4.0 era families, starting from early gatherings, through children growing up, geographical distances, and eventual returns. Viewers can find themselves and recall cherished memories through images of children eagerly waiting for a late-working parent, or an adult child far from home worrying about sick parents.
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Scenes depicting the daily life pressures of a 4.0 era family. Photo: Viettel Tammi |
According to the producer, the TVC conveys a simple perspective on the concept of "Nguoi Nha" (Family Member): someone who always cares, remembers small details, and appears when needed. Connection is not built on grand gestures but on a caring phone call, a reminder, a remembered doctor's appointment, or simply knowing how a loved one is doing today.
"Due to work, geographical distance, and individual routines, family members cannot always be together. However, care continues; even far apart, everyone can follow, share, and look after their loved ones," explained the producer's representative.
On 11/9, Viettel Tammi released the Nguoi Nha theme song, marking a collaboration between Hua Kim Tuyen and Bui Cong Nam. This offered a different approach: using music and lyrics to express emotions often kept unspoken.
According to the publisher, the song depicts loving words, unspoken desires, and the familiar care shared among family members. In reality, expressing emotions verbally is not always easy.
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A moment of family reunion in the short film. Photo: Viettel Tammi |
Through the Nguoi Nha campaign, Viettel Tammi aims to highlight technology's role: not only making life convenient but also enabling daily care among family members – from calling distant parents, supporting health, connecting with children, to preserving family moments.
Specifically, positioned as a "unified digital lifestyle platform," the company connects many common needs on one platform: calls, chat, video calls, entertainment, learning, shopping, healthcare, and smart device management. This handles background tasks, allowing individuals to be more present with their loved ones.
"Tammi does not replace loved ones but becomes a companion, helping to facilitate continuous care among everyone," the representative added.
Hieu Chau
The Nguoi Nha TVC is currently airing on YouTube and Viettel Tammi's Fanpage.
