The "Tan Nien Da Mien" (Multi-Regional New Year Celebration) party by Bia Saigon arrived at the Dak Lak Cultural Center (2 Hung Vuong Street, Buon Ma Thuot ward) on 28/2, igniting a festive atmosphere throughout the afternoon and evening. A highlight of the event was the moment thousands of attendees and artists simultaneously cheered "Dzo!" The Dak Lak event contributed thousands of resounding "Dzo" shouts, spreading a spirit of regional connection and unity to welcome a prosperous new year.

The music stage at the "Tan Nien Da Mien" party in Dak Lak on 28/2. *Photo: Organizers*

Beyond the emotional cheering, the event also drew participants with various multi-regional cultural experiences, showcasing unique cultural and culinary characteristics from different regions.

The "Am Thuc Da Mien" (Multi-Regional Cuisine) area was a major draw. Here, attendees embarked on a culinary journey featuring three segments: "Gop mot chuyen" (Share a Story), "An mot mieng" (Taste a Bite), and "Dzo mot cai" (Cheers!), alongside live cooking demonstrations of dishes representing Vietnam's three regions, such as Ho Tay shrimp cakes, Ninh Hoa grilled fermented pork rolls, and wild betel leaf-wrapped grilled beef. Ms. Hoa, a 30-year-old tourist from Ha Noi, shared, "I was truly surprised to find authentic Ho Tay shrimp cakes in Dak Lak. Enjoying northern delicacies while immersing myself in the festive new year atmosphere made it feel like Tet was still very much alive."

Participants enjoying dishes at the "Am Thuc Da Mien" area. *Photo: Organizers*

Meanwhile, Mr. Minh, a 40-year-old resident of Buon Ma Thuot ward, had a different experience, bringing his entire family for an outing. The lively atmosphere of the "Du Xuan Da Mien" (Multi-Regional Spring Travel) zone helped his family feel the joy of the new year more vividly. The activity his family enjoyed most was touring famous landmarks from across the country using AI technology.

Equally bustling was the interactive games zone. Here, Ms. Tam's family, 37, a local resident, enthusiastically tackled challenges. Her family spent considerable time at four game booths: "Toa sac gan ket" (Radiant Connection), "Toa gan ket anh em" (Brotherhood Connection), "Toa tiec vui" (Joyful Party), and "Toa loc special" (Special Fortune). These games required smooth coordination, providing hearty laughter for all family members.

Nguyen Nhat, 27, was most impressed by the music night, which featured famous artists like Ho Quang Hieu and Chillies. Nhat mentioned inviting a close friend from TP HCM to Dak Lak for a reunion. Under the vibrant lights, they put their arms around each other and sang along to familiar songs.

Artists and thousands of participants cheering "Dzo!" *Photo: Organizers*

From the resounding cheers to the regionally themed recreational activities, the event ran continuously for over 6 hours. A representative from the organizing committee shared that the new year celebration marks a fresh start and fosters hope for a brighter year. Within the lively "Tan Nien Da Mien" atmosphere, invitations to "An mot mieng" (Taste a Bite), "Hat mot cau" (Sing a Song), and "Dzo mot cai" (Cheers!) continued to resonate, spreading a spirit of unity for everyone to enter the new year with positivity.

Bia Saigon will continue its "Tan Nien Da Mien" party in Ha Long, Quang Ninh, on 7/3, featuring music, experiential activities, and a festive ambiance. This year, Bia Saigon is offering participants a vibrant, multi-faceted new year celebration experience for the first time, where people can meet, connect, and immerse themselves in the lively new year atmosphere.

Diep Chi