Year-end brings a vibrant rhythm to the South Central Coast. Fishing boats return to shore, their nets heavy with fish and shrimp. The air fills with lively chatter, bargaining, and trade. Young people swiftly unload seafood, while fishermen inspect their gear and gather equipment after their voyages.

South Central Coast residents venture out to sea at year-end. Photo: Bivina

South Central Coast residents venture out to sea at year-end. Photo: Bivina

Trung Lam, 55, from Binh Thuan, along with many other fishermen, shared that the past year presented continuous challenges from natural disasters and climate change. Successive storms and floods led to human and economic losses. Despite these hardships, coastal communities demonstrated resilience, refusing to yield or lose spirit, proactively adapting to life at sea.

For these communities, the year-end marks a period of rest and reflection on 365 days of hard work. It is a time to acknowledge their resilience in overcoming challenges and to prepare for new ventures. Fishermen speak of "blessings from the sea" (loc bien) to describe abundant catches, the safe return of their boats, the enduring faith to continue their livelihood, and the strong spirit of community sharing.

Local residents are excited to welcome fishermen returning with holds full of fish. Photo: Bivina

Local residents are excited to welcome fishermen returning with holds full of fish. Photo: Bivina

For many years, Bivina has been a consistent companion to fishermen, sharing moments from their well-deserved rest after a voyage to their gatherings when work concludes.

Ahead of the Binh Ngo Spring 2026, the brand unveiled a special Tet product themed "Tet Appearance, Welcome Ocean's Bounty". This release carries a message wishing every voyage to be filled with "blessings from the sea, peace, courage against the waves, abundant catches, and new hopes."

Inspired by the enduring spirit of coastal communities, the Tet edition features a modern, youthful design. It prominently displays a lighthouse, symbolizing steadfastness and stability amidst the open sea.

The brand maintains its signature smooth, refreshing beer flavor with a 4,3% alcohol content. A Bivina representative stated that the product is crafted in a certified brewery, using carefully selected ingredients and adhering to strict, closed production processes and rigorous quality standards.

The brand maintains a smooth, familiar flavor for coastal residents. Photo: Bivina

The brand maintains a smooth, familiar flavor for coastal residents. Photo: Bivina

As the new year begins, Bivina aims to continue bestowing "blessings from the sea" and supporting fishermen as they navigate their future with confidence.

Dong Ve