A brand representative noted a shift in young people's beer preferences. Instead of strong or bitter flavors, many now seek balanced, smooth, and easy-drinking options. To address this trend, Carlsberg Vietnam introduced Carlsberg Smooth, also known as Carlsberg White, a new premium beer. Designed for dynamic lifestyles and modern tastes, Carlsberg Smooth carries the message "Enjoy smooth beer, worthy of reunion," aiming to enhance gatherings and extend social enjoyment.
Established in Denmark in 1847, Carlsberg has spent over 175 years refining its brewing art. This includes scientific research, ingredient selection, and production technique development, all contributing to the brand's distinctive quality and flavor.
Building on this heritage, Carlsberg Smooth represents a new advancement. It maintains the signature Carlsberg hop aroma, refined to align with current trends.
The product uses a double-hopping technique combined with natural hop oil, preserving its distinctive aroma. An extended cold brewing process creates a smooth beer texture, while meticulous filtration results in a clear golden hue and fine foam.
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The new Carlsberg Smooth product line from Carlsberg Vietnam. Photo: Carlsberg Vietnam
With an alcohol content of 4%, lower than Carlsberg Danish Pilsner, and a bitterness of 10,5 IBU, the product achieves a balance between flavor depth and drinkability. According to a brand representative, this characteristic makes Carlsberg Smooth ideal for extended gatherings or large social occasions.
Carlsberg Vietnam further stated that Carlsberg Smooth targets urban men aged 25-40. These individuals seek relaxation after busy days, using social gatherings to set aside work, share stories, and enjoy time with like-minded companions.
"In such gatherings, a perfectly balanced beer subtly blends into the atmosphere, allowing everyone to naturally engage and fully enjoy each moment together," a brand representative said.
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Carlsberg Smooth participates in moments of gathering and sharing with friends. Photo: Carlsberg Vietnam
From after-work gatherings at bistros or pubs, and weekend dinners at restaurants, to home parties or short trips with friends, Carlsberg Smooth seamlessly integrates into every moment. Its balanced flavor helps maintain a relaxed atmosphere, allowing conversations to flow naturally and making each reunion more memorable.
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Carlsberg Smooth was launched in a modern setting at Chill Skybar. Photo: Carlsberg Vietnam
Beyond the taste experience, Carlsberg Smooth features a sleek, modern can design. The 12-can pack also makes the product convenient for various occasions, from home parties to trips with friends.
The introduction of Carlsberg Smooth not only expands the product portfolio but also marks a new step for Carlsberg. Building on over 175 years of brewing art, the brand continues to offer a smooth, balanced experience, embodying the spirit, "Enjoy smooth beer, worthy of reunion."
Yen Chi
*Individuals under 18 years old are not permitted to consume alcohol.
