At the Dogenzaka branch of the Tori Yaro bar chain, a sign prominently displayed at the entrance states: "Serving customers aged 20 to 30, refusing those over 40."

While there are some exceptions for friends, family of staff, and partners, this information is printed in very small text, causing many middle-aged individuals to feel hurt.

The age restriction policy of Tori Yaro bar is prominently displayed at the entrance. *Photo: TV Asahi News*

Toshihiro Nagano, the bar's manager, explained that the age limit aims to maintain a lively atmosphere suitable for young people. He stated that differences in needs between age groups can easily lead to conflicting experiences: young people prefer noise, while older customers often seek quiet.

In contrast to Tori Yaro, the nearby Yaoya Ba bar only admits customers aged 25 and older. Owner Masayuki Segawa said his goal is to create a "sanctuary" for adults wanting to relive memories of old Shibuya.

However, the ban at Tori Yaro has affected the "ice age generation" – those severely impacted by the economic crisis of the 1990s.

Many Japanese people over 40 today have unstable incomes and still frequent affordable bars. Being refused service due to age makes them feel excluded from the community.

While legally, this regulation remains in a "gray area," in a culture that values subtlety like Japan, publicly displaying such a ban is considered extreme discrimination by many. This is especially true as Japan's population is rapidly aging, with the average age already exceeding 48.

Ngoc Ngan (Based on Oddity Central, Japan Today)